Agency Metrics
What gets measured gets improved—metrics track everything from billable hoursTime spent on client work that can be invoiced—tracked, justified, and turned into revenue. to campaign ROI.
What is Agency Metrics?
Agency metrics include billable hours, clientThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. churn, and profitability—vital for measuring creative output and efficiency.
Dive Deeper
Agency KPIKey Performance Indicators that measure agency performance—think client retention, revenue growth, utilization, and campaign impact., Business MetricsThe KPIs that keep your business honest—from revenue to churn to client lifetime value., ProfitabilityThe difference between revenue and costs—essential to sustaining and scaling creative businesses., Utilization RateThe percentage of time team members spend on billable work—key for agency profitability., Client PerformanceHow well the client supports the process—responsive, aligned, and providing feedback that helps the work thrive.
