A1 term

• Audio Recording BoothAn audio recording booth is a small, acoustically isolated room built to capture clean voice recordings for voiceover, podcasts, dialogue replacement and music.

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C2 terms

• Cannes AwardA Cannes award is a Lion won at the Cannes Lions International Festival of Creativity, the advertising industry's most recognized prize for creative...
• Consumer Behavior AnalysisConsumer behavior analysis is the study of how and why people choose, buy and use products, so that a brand can shape what it makes and how it speaks.

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D1 term

• Design ThinkingDesign thinking is a problem-solving method that starts with the people who have the problem, works through ideas quickly as prototypes, and tests them...

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K1 term

• Key ArtKey art is the single defining image of a campaign or a release, built to carry the whole story in one frame.

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M1 term

• Multicultural CampaignsA multicultural campaign is marketing built to reach audiences across different cultural, ethnic and linguistic communities, with creative shaped by each...

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R2 terms

• Regional Marketing StrategiesRegional marketing strategies adapt a brand's message, channels and timing to the people of a specific geographic market.
• Retainer AgreementsA retainer agreement is a contract in which a client pays an agency a fixed, recurring fee for an agreed amount of work or availability over a set period,...

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W1 term

• Work-Life BalanceWork-life balance is the healthy division of a person's time and energy between their job and the rest of their life, along with the workplace...

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