A6 terms

• Agency ERPAgency ERP is the software an agency uses to run the business side of its work: time, people, budgets, billing and reporting in one system.
• AI ContentAI content is copy, imagery or video produced by a generative model from a prompt, usually to fill a channel faster than people can.
• AI-Generated ContentAI-generated content is any text, image, video, voice or music made by a generative model rather than captured or authored by a person.
• Artificial Intelligence (AI)Artificial intelligence (AI) is software that performs tasks which used to need human judgment, from recognizing a face to writing a paragraph, by learning...
• Augmented Reality (AR)Augmented reality (AR) is technology that overlays digital images, information or effects onto a live view of the physical world, usually through a phone...
• Automation SoftwareAutomation software is a tool that runs recurring tasks on its own, moving data, sending messages or starting the next step whenever a set condition is met.

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B2 terms

• BlockchainBlockchain is a shared digital ledger, copied across many computers, in which records are grouped into linked blocks so they cannot be quietly changed after...
• Blockchain in AdvertisingBlockchain in advertising is the use of shared, tamper-evident ledgers to record how ad money and impressions move through the supply chain, with the aim of...

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C6 terms

• Chatbots and Conversational AIChatbots and conversational AI are software that talks with people in natural language, answering questions and completing tasks through a chat window, a...
• ChatGPTChatGPT is OpenAI's conversational AI assistant, which answers questions, drafts and edits text, writes code and works with images and files in...
• Content Management System (CMS)A content management system (CMS) is software that lets people create, edit, organize and publish digital content, usually a website, without writing code...
• CopilotA copilot is an AI assistant built into a piece of software that drafts, suggests and completes work alongside a person, who stays in charge of the result.
• Creative Agency SoftwareCreative agency software is the set of tools an agency uses to run its work, from briefs and schedules to reviews, budgets, time and billing.
• Creative SoftwareCreative software is the set of applications a studio uses to design, edit, animate, grade, mix and deliver the work, from Adobe Creative Cloud and Figma to...

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D1 term

• DNS (Domain Name System)DNS is the system that translates a human-readable domain name into the numeric address of the server that actually holds the website.

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E2 terms

• Enterprise Resource Planning (ERP)Enterprise resource planning (ERP) is business software that runs a company's core operations, such as finance, purchasing, people and projects, from...
• Extended Reality (XR)Extended reality (XR) is the umbrella term for technologies that blend digital content with the physical world or replace it entirely, covering augmented,...

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G2 terms

• GeminiGemini is Google's family of AI models and the assistant built on them, used across Google Search, Workspace, Android and Google's advertising tools.
• Generative AIGenerative AI is artificial intelligence that creates new text, images, video, audio or code in response to a prompt, based on patterns learned from large...

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I6 terms

• Immersive ExperiencesImmersive experiences are physical or digital environments that surround an audience with a brand's story so that people live it rather than watch it.
• Innovation LabsAn innovation lab is a dedicated team or space, inside a brand or an agency, set aside to experiment with new technology, formats and ideas without the...
• IntegrationIntegration is the connection of separate software systems so they share data and trigger each other automatically, instead of people copying information...
• Interactive AR FiltersInteractive AR filters are camera effects that add digital objects, makeup, games or scenery to a live image, which people play with and share on social...
• Interactive InstallationsAn interactive installation is a physical piece in a store, a lobby, an event or a public space that responds to the people who approach it, blending...
• Internet of Things (IoT)The Internet of Things (IoT) is the network of everyday physical objects, from speakers and watches to cars and store shelves, that carry sensors and...

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L1 term

• Location ServicesLocation services are the technologies that let a phone, app or website work out where a user is, using GPS, Wi-Fi, cell towers and Bluetooth, so it can...

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M5 terms

• Machine Learning in MarketingMachine learning in marketing is the use of algorithms that learn from data to predict customer behavior and make decisions automatically, such as who sees...
• Marketing Software For AgenciesMarketing software for agencies is the stack of tools an agency uses to run client work and its own business, covering project management, CRM, automation,...
• Marketing Technology StackA marketing technology stack is the set of software tools a company uses to plan, run and measure its marketing, connected so that data flows between them.
• Messaging SystemsMessaging systems are tools for sending real-time messages between people, inside a company through team chat and outside it through messaging apps, SMS and...
• Mixed Reality (MR)Mixed reality (MR) is technology that places interactive digital objects into a live view of the real world so that they respond to real surfaces, objects...

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N1 term

• NFT Art CampaignsNFT art campaigns are marketing programs built around digital artworks issued as blockchain tokens, used to create scarcity, ownership and a collector...

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O1 term

• Open-Source SystemAn open-source system is software whose source code is publicly available for anyone to use, study, modify and share under the terms of its license.

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P3 terms

• Professional Services AutomationProfessional services automation (PSA) is software that runs the operational side of a services business, connecting projects, resourcing, time tracking,...
• Professional Services Automation (PSA)Professional services automation (PSA) is software that helps firms selling time and expertise manage projects, people, time, billing and reporting in one...
• Projection MappingProjection mapping is a technique that projects video onto three-dimensional surfaces, such as buildings, stages or objects, shaping the image to fit their...

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S1 term

• ScriptingScripting is writing short programs that automate tasks or add behavior to software, websites and creative tools, without building a full application.

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V2 terms

• Virtual Reality (VR)Virtual reality (VR) is technology that replaces a person's view of the real world with a fully digital, three-dimensional environment, usually through...
• Voice Search OptimizationVoice search optimization is the practice of shaping a website's content and data so that voice assistants can find it and read it aloud as the answer...

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W1 term

• Web 3.0Web 3.0 is a proposed next stage of the internet, built on blockchains, in which users hold their own data, identity and digital assets rather than leaving...

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