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AI-Generated Content
January 19, 2025 by Jack in Technology-and-Innovation 0 Comments

AI-generated content is text, images, or other media created by artificial intelligence algorithms. This is a relatively new technology with wide-ranging potential.

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Augmented Reality (AR)
January 9, 2025 by Jack in Technology-and-Innovation 0 Comments

Augmented reality (AR) overlays digital information onto the real world, enhancing the user's perception of reality. Typically this is experienced through mobile devices.

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Blockchain in Advertising
January 9, 2025 by Jack in Technology-and-Innovation 0 Comments

Blockchain in advertising uses blockchain technology to improve transparency, accountability, and security in advertising campaigns. This can help to provide more security for advertising campaigns.

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Chatbots and Conversational AI
January 17, 2025 by Jack in Technology-and-Innovation 0 Comments

Chatbots and conversational AI use artificial intelligence to automate customer interactions, providing instant support and personalized experiences. They are commonly used across a wide range of businesses, and industries.

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Extended Reality (XR)
January 11, 2025 by Jack in Technology-and-Innovation 0 Comments

Extended reality (XR) is an umbrella term encompassing all immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). XR covers all immersive technologies.

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Immersive Experiences
January 16, 2025 by Jack in Technology-and-Innovation 0 Comments

Immersive experiences engage multiple senses, creating a sense of presence and immersion in a real or simulated environment. XR and sensory experiences are included within this.

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Interactive AR Filters
January 28, 2025 by Jack in Technology-and-Innovation 0 Comments

Interactive AR filters are augmented reality experiences that overlay digital effects onto the real world through smartphone or tablet cameras, often used on social media platforms. Enhance your social media posts using AR filters.

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Internet of Things (IoT) Campaigns
January 2, 2025 by Jack in Technology-and-Innovation 0 Comments

Internet of Things (IoT) campaigns use connected devices to collect data, personalize experiences, and create interactive marketing activations. Create connected experiences using IoT campaigns.

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Machine Learning in Marketing
January 25, 2025 by Jack in Technology-and-Innovation 0 Comments

Machine learning in marketing uses algorithms to analyze data, predict customer behavior, and automate marketing decisions. This helps brands create data-driven decisions.

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Marketing Technology Stack
January 10, 2025 by Jack in Technology-and-Innovation 0 Comments

A marketing technology (martech) stack is a set of software tools used to manage and automate marketing activities. It involves a combination of marketing software tools, platforms, and applications.

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