Extended Reality (XR)
Extended reality (XR) is an umbrella term encompassing all immersive technologies, including virtual reality (VR)Virtual reality (VR) creates immersive, computer-generated environments that users can interact with, often using a headset. VR transports users to new worlds., augmented reality (AR)Augmented reality (AR) overlays digital information onto the real world, enhancing the user's perception of reality. Typically this is experienced through mobile devices., and mixed reality (MR). XR covers all immersive technologies.
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Extended Reality (XR) is a term that encompasses all immersive technologies, including virtual reality (VRVirtual reality (VR) creates immersive, computer-generated environments that users can interact with, often using a headset. VR transports users to new worlds.), augmented reality (ARAugmented reality (AR) overlays digital information onto the real world, enhancing the user's perception of reality. Typically this is experienced through mobile devices.), and mixed reality (MR). XR bridges the gap between the physical and digital worlds, allowing users to interact with virtual environments, enhance real-world experiences, or blend the two seamlessly.
Whether used for gaming, training, or marketingMarketing is the strategic process of identifying, anticipating, and satisfying customer needs through the promotion, distribution, and pricing of products or services. It’s the engine that drives brand awareness, customer engagement, and business growth., XR offers endless possibilities for brandsA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience. to create engaging, interactive experiences that resonate with their audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns..
At RIOT, XR is more than technology—it’s a tool for bold storytellingStorytelling is the art of crafting and sharing narratives that engage, inspire, and connect with audiences. It uses characters, emotions, and plotlines to convey messages and ideas in a memorable and impactful way.. We craft immersive experiencesImmersive experiences engage multiple senses, creating a sense of presence and immersion in a real or simulated environment. XR and sensory experiences are included within this. that redefine how your audience connects with your brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience., leaving a lasting impact.
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Virtual Reality (VR), Augmented Reality (AR), Immersive Experiences, Interactive AR FiltersInteractive AR filters are augmented reality experiences that overlay digital effects onto the real world through smartphone or tablet cameras, often used on social media platforms. Enhance your social media posts using AR filters., Video StrategyVideo strategy is a comprehensive plan that defines how video content will be used to achieve specific business goals, such as increasing brand awareness, engaging audiences, or driving sales. It includes defining target audiences, messaging, content types, distribution platforms, and performance metrics.