C3 terms

• Community ActivationCommunity activation is the work of turning a brand's audience into participants, through events, content and partnerships that give people something...
• Community EngagementCommunity engagement is the ongoing, two-way work of listening to, talking with and showing up for the people who care about a brand, so that an audience...
• Content SchedulingContent scheduling is the practice of deciding in advance when each post goes live and on which channel, then setting it up to publish on time.

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E1 term

• Emoji ReactionsEmoji reactions are the one-tap responses, such as a heart, a laugh or a flame, that people add to posts, comments and messages instead of writing a reply.

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F1 term

• Facebook MarketingFacebook marketing is the use of a brand's Facebook presence and Meta's advertising tools, organic and paid, to reach people, build a following...

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H2 terms

• HashtagA hashtag is a word or phrase preceded by the # symbol that turns it into a clickable tag, grouping posts on the same subject so people can find and follow...
• Hashtag StrategyA hashtag strategy is a brand's plan for which hashtags to use, create and track, chosen so its posts reach the right audience and its campaigns can be...

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I4 terms

• Influencer CampaignsAn influencer campaign is a planned piece of marketing in which a brand pays or partners with creators to make and share content about it with their own...
• InstagramInstagram is Meta's photo and video app, where people and brands share images, stories and short vertical videos called reels with their followers and...
• Instagram MarketingInstagram marketing is the use of Instagram's posts, stories, reels, ads and shopping tools to grow a brand's audience and turn attention into sales.
• Instagram StrategiesAn Instagram strategy is a brand's plan for what it posts on Instagram, for whom, in which formats and how often, so that the account builds an...

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L1 term

• Live StreamA live stream is video broadcast over the internet as it happens, letting an audience watch and respond in real time.

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M1 term

• Music Video RolloutA music video rollout is the plan for releasing a video into the world: the teasers before it, the premiere itself, and the cutdowns and vertical versions...

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O2 terms

• Open Graph Meta TagsOpen Graph meta tags are small pieces of code in a web page's head that tell social platforms and messaging apps which title, description and image to...
• Organic Social GrowthOrganic social growth is the increase in a brand's audience and engagement on social media that comes from its content and community rather than from...

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P2 terms

• Paid Social Media AdsPaid social media ads are promoted posts and placements a brand buys on social platforms to put its message in front of a chosen audience.
• Pinterest MarketingPinterest marketing is the use of Pinterest's pins, boards and ads to put a brand's products and ideas in front of people who are actively...

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S10 terms

• Social AnalyticsSocial analytics is the collection and analysis of data from social media, such as reach, engagement, audience and sentiment, to understand what is working...
• Social CommerceSocial commerce is the buying and selling of products directly inside social media platforms, so people can discover, choose and pay without leaving the app.
• Social Content CreationSocial content creation is the planning, shooting, editing and writing of posts made specifically for social platforms, in the formats, lengths and styles...
• Social ListeningSocial listening is the practice of monitoring public conversations online about a brand, its competitors and its category, and turning what people say into...
• Social Media BrandingSocial media branding is the way a brand expresses its identity on social platforms, through a consistent look, voice and point of view that makes its posts...
• Social Media InsightsSocial media insights are the conclusions drawn from platform data about what an audience watches, shares, ignores and says, used to decide what a brand...
• Social Media StrategyA social media strategy is the plan that decides what a brand is on social platforms, who it is talking to, what it posts and why, and how it will know...
• Social StrategyA social strategy is the plan that decides what a brand says on social media, where it says it, how often, and what it is all meant to achieve.
• Social VideosSocial videos are short films made for social media feeds, built to be watched on a phone, often without sound, and to earn attention in the first second.
• Spotify CanvasSpotify Canvas is the short, looping vertical video that plays behind a track in the Spotify app, replacing the still cover art while the song plays.

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T3 terms

• TikTok CampaignsA TikTok campaign is a planned push on TikTok, using brand content, creators, ads or a mix of all three, built around the platform's culture of trends,...
• Twitch MarketingTwitch marketing is the promotion of a brand on Twitch, the live streaming platform built around gaming, through sponsored streams, creator partnerships,...
• Twitter/X CampaignsA Twitter/X campaign is a planned push on X, the platform formerly called Twitter, built around real-time conversation, short posts and timely moments.

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Y1 term

• YouTube OptimizationYouTube optimization is the work of shaping a video's title, thumbnail, description, chapters and structure so that YouTube recommends it and the...

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