Agency Holding Companies

Agency Holding Companies

The big players behind the scenes—groups like WPP, Publicis, and Omnicom that own multiple agencies across disciplines.

What is Agency Holding Companies?

Agency holding companies own multiple firms—offering scale, resources, and multi-agency integrationConnecting systems or tools to work together—think Slack + Notion or Google Ads + Analytics..

Dive Deeper

Network AgencyAn agency that’s part of a larger network—offers global reach, cross-discipline support, and shared resources., Media Holding CompaniesConglomerates that own multiple agencies—like WPP, Omnicom, and Publicis., Ad AgencyThe creative engine for brands—ad agencies craft campaigns that persuade, perform, and provoke., Strategy AgencyA creative partner focused on positioning, messaging, and vision—builds the “why” before the “what.”, Agency MetricsWhat gets measured gets improved—metrics track everything from billable hours to campaign ROI.