Media Holding Companies
Conglomerates that own multiple agencies—like WPP, Omnicom, and Publicis.
What is Media Holding Companies?
Large corporations that own multiple adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. agencies—examples include WPP, Omnicom, and Publicis.
Dive Deeper
Network AgencyAn agency that’s part of a larger network—offers global reach, cross-discipline support, and shared resources., Agency Consolidation, Global Agencies, Creative Networks, Agency Structures
