Decision Maker
The person who can say “yes”—whether it’s approving budgets, signing off concepts, or greenlighting scope.
What is Decision Maker?
The decision maker is the person with final approval—understanding their needs is key to winning business.
Dive Deeper
Target AudienceThe specific group your campaign is built for—defined by demographics, psychographics, or behavior., B2B MarketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact., Client PitchThe high-stakes presentation to win work—where strategy, creative, and chemistry collide., StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. Director, Buyer PersonaA fictional profile of your target customer—based on real data, behaviors, and motivations.
