Above the Fold
The first thing you see before scrolling—prime real estate for headlines, hooks, and high-impact visuals.
What is Above the Fold?
Above the fold content is what users see first—prime digital real estate for engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. and conversions.
Dive Deeper
Below the FoldThe part of a page you see after scrolling—still valuable, but not your first-impression space., Page Layout, UX DesignFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., ViewportThe visible area of a webpage on a screen—crucial for responsive design and UX., Banner AdsVisual storytelling at scale—display advertising uses graphics and targeting to engage users across websites and platforms.