Bottom of the Funnel Content (BOFU)
Content made to convert—designed for users close to purchase, like case studies, testimonials, and pricing pages.
What is Bottom of the Funnel Content (BOFU)?
BOFU content converts leads to customers—think case studies, demos, and pricing pages.
Dive Deeper
TOFU, MOFU, FunnelThe path from awareness to action—mapped through content, ads, and offers that move users closer to conversion., Conversion TrackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line., Landing PageA standalone page built to convert—drives focused action in campaigns, from sign-ups to sales.
