Creative Traffic Manager
The workflow maestro—traffic managers keep the creative pipeline flowing, juggling priorities and timelines like a pro.
What is a Creative Traffic Manager?
The air traffic controller of the creative department. They know who’s doing what, when, and where—before you even ask.
What does a Creative Traffic Manager do?
They assign tasks, monitor workloads, and keep every project moving through the pipeline without delay or burnout.
What does this role look like in a creative agency?
At RIOT, traffic managers are crucial to creative flow. They ensure the right brainpower hits the right brief at the right time—so nothing brilliant gets stuck on pause.
Dive Deeper
Creative Traffic Managers are the workflow maestros who keep creative teams operating at full power. They manage priorities, assign tasks, monitor bandwidth, and adjust schedules to keep projects moving smoothly through concept, production, and delivery. In high-volume agencies, they’re the difference between creative chaos and creative momentum—balancing deadlines, resource availability, and client needs without missing a beat.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Workflow Optimization | Traffic Managers constantly refine internal processes to keep creative teams fast, focused, and efficient. |
| Project Timelines | They maintain and adapt timelines to account for shifting priorities, client feedback, and resource constraints. |
| Task Management Tools | Traffic Managers live inside platforms like Asana, Trello, or Monday.com—assigning, updating, and tracking creative work. |
| Milestone Reviews | Setting up key approvals and check-ins throughout the creative process helps Traffic Managers keep work on strategy and on time. |
| Stakeholder Communication | Creative Traffic Managers keep all players—from account teams to creative leads—aligned on project progress and resource shifts. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Project Manager | Focuses on overall project scope, while Creative Traffic Managers specialize in daily creative flow and resource allocation. |
| Art Director | Collaborates closely with Traffic Managers to balance creative vision against deadlines and production realities. |
| Account Executive | Works with Traffic Managers to align client feedback timelines with internal production flow. |
| Marketing Traffic Manager | Handles broader campaign flow—Creative Traffic Managers zero in specifically on asset production within marketing timelines. |
