Marketing Traffic Manager
The flow controller—this role keeps projects moving, assigns resources, and prevents bottlenecks in marketing production.
What is a Marketing Traffic Manager?
The logistics lifeline. Marketing traffic managers keep content, campaigns, and creative deliverables moving on time and in the right order.
What does a Marketing Traffic Manager do?
They assign resources, manage calendars, and troubleshoot production bottlenecks. Their job? Keep everything moving without burning the team out.
What does this role look like in a creative agency?
At RIOT, traffic managers are workflow savants. They keep the fire lit without letting it spread—protecting both deadlines and creative sanity.
Dive Deeper
Marketing Traffic Managers are the flow controllers inside agencies. They manage the movement of marketing projects across teams—assigning resources, balancing workloads, and removing bottlenecks before they stall progress. Different from Creative Traffic Managers, who focus primarily on asset production, Marketing Traffic Managers ensure that campaigns, media, content, and cross-channel marketing projects stay aligned, on schedule, and moving smoothly from intake to delivery.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Workflow Optimization | Traffic Managers constantly fine-tune internal processes to improve speed, quality, and project clarity. |
| Project Timelines | Building and maintaining detailed timelines ensures marketing projects stay on track across channels and deliverables. |
| Task Management Tools | Marketing Traffic Managers live inside platforms like Asana, Monday.com, or Wrike to assign, track, and manage work. |
| Milestone Reviews | Checkpoint reviews across key phases (creative, media, content) help traffic managers course-correct early. |
| Stakeholder Communication | Clear communication keeps marketing, creative, account, and client teams aligned on expectations and status updates. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Project Manager | Partners closely with Traffic Managers to ensure deadlines, budgets, and stakeholder needs are met across marketing initiatives. |
| Marketing Manager | Coordinates with Traffic Managers to schedule deliverables and align marketing priorities with operational capacity. |
| Creative Traffic Manager | Works alongside Marketing Traffic Managers—Creative Traffic focuses on asset production, while Marketing Traffic oversees broader campaign movement. |
| Account Executive | Relies on Traffic Managers to keep marketing timelines clear and deliverables moving efficiently to and from the client side. |
