Marketing Analyst
The insight engine—marketing analysts turn data into actionable strategies that improve campaign targeting and performance.
What is a Marketing Analyst?
The storyteller in the spreadsheet. MarketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. analysts turn campaign performance data into strategies that drive ROI and sharpen creative execution.
What does a Marketing Analyst do?
They dig into KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives., analyze trends, and surface insights that guide decision-making. Their tools? Dashboards, spreadsheets, and a sixth sense for what matters.
What does this role look like in a creative agency?
At RIOT, analysts make the metrics meaningful. They work side by side with creatives to connect the dots between performance and possibility.
Dive Deeper
Marketing Analysts are the insight engines behind smart, strategic campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging.. They collect, interpret, and translate data into actionable recommendations that improve targeting, optimize creative execution, and maximize performance. In creative and digital agenciesModern creative firms built for the web—delivering strategy, design, content, and code for digital-first brands., Marketing Analysts turn raw numbers into clear stories—empowering strategists, creatives, and media teams to make smarter, faster, and more effective decisions for brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. and campaigns.
Related Glossary Terms
Related Glossary Terms | Why It’s Relevant |
---|---|
Real-Time Data Tracking | Marketing Analysts monitor campaign performance in real-time—identifying optimization opportunities and surfacing risks early. |
KPIs (Key Performance Indicators) | They define, track, and report on KPIs to ensure marketing efforts are aligned with business goals and continually optimized. |
Paid Media Campaigns | Marketing Analysts support paid media teams by analyzing campaign outcomes and suggesting bid, audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action., or creative refinements. |
Conversion Funnels | They map and optimize user journeys—identifying friction points that impact lead generationTurn interest into opportunity—lead gen is about attracting and capturing potential customers through targeted marketing efforts., e-commerce, or other conversion goals. |
Audience Segmentation | Analysts uncover audience behaviors, needs, and motivations—fueling sharper segmentation and targeting across platforms. |
Related Job Roles
Related Job Roles | Why It’s Connected |
---|---|
Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Uses insights from Marketing Analysts to optimize paid media strategies and improve acquisition efficiency. |
Digital StrategistThe visionary of the digital realm—digital strategists craft campaigns and roadmaps that align brand goals with audience behavior. | Partners with Analysts to translate data-driven insights into audience strategies and campaign frameworks. |
SEO SpecialistThe ranking strategist—SEO specialists fine-tune content, code, and keywords to help brands rise in organic search. | Works with Marketing Analysts to understand organic performance and prioritize optimization efforts. |
Content StrategistThe architect of storytelling—content strategists map out what to say, how to say it, and where it lands for maximum brand impact. | Leverages analytical insights to refine messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. strategies, content formats, and publishing priorities. |