Marketing Analyst
The insight engine—marketing analysts turn data into actionable strategies that improve campaign targeting and performance.
What is a Marketing Analyst?
The storyteller in the spreadsheet. Marketing analysts turn campaign performance data into strategies that drive ROI and sharpen creative execution.
What does a Marketing Analyst do?
They dig into KPIs, analyze trends, and surface insights that guide decision-making. Their tools? Dashboards, spreadsheets, and a sixth sense for what matters.
What does this role look like in a creative agency?
At RIOT, analysts make the metrics meaningful. They work side by side with creatives to connect the dots between performance and possibility.
Dive Deeper
Marketing Analysts are the insight engines behind smart, strategic campaigns. They collect, interpret, and translate data into actionable recommendations that improve targeting, optimize creative execution, and maximize performance. In creative and digital agencies, Marketing Analysts turn raw numbers into clear stories—empowering strategists, creatives, and media teams to make smarter, faster, and more effective decisions for brands and campaigns.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Real-Time Data Tracking | Marketing Analysts monitor campaign performance in real-time—identifying optimization opportunities and surfacing risks early. |
| KPIs (Key Performance Indicators) | They define, track, and report on KPIs to ensure marketing efforts are aligned with business goals and continually optimized. |
| Paid Media Campaigns | Marketing Analysts support paid media teams by analyzing campaign outcomes and suggesting bid, audience, or creative refinements. |
| Conversion Funnels | They map and optimize user journeys—identifying friction points that impact lead generation, e-commerce, or other conversion goals. |
| Audience Segmentation | Analysts uncover audience behaviors, needs, and motivations—fueling sharper segmentation and targeting across platforms. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Performance Marketing Manager | Uses insights from Marketing Analysts to optimize paid media strategies and improve acquisition efficiency. |
| Digital Strategist | Partners with Analysts to translate data-driven insights into audience strategies and campaign frameworks. |
| SEO Specialist | Works with Marketing Analysts to understand organic performance and prioritize optimization efforts. |
| Content Strategist | Leverages analytical insights to refine messaging strategies, content formats, and publishing priorities. |
