Marketing Automation Specialist
The system whisperer—this role builds and optimizes automated workflows that drive conversions and customerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. journeys.
What is a Marketing Automation Specialist?
The systems thinker of the growthNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making. machine. These specialists build automated workflows that guide prospects through the funnel—without friction.
What does a Marketing Automation Specialist do?
They configure tools like HubSpot or Marketo, segment audiences, personalize journeys, and measure what drives conversions.
What does this role look like in a creative agency?
At RIOT, automationSetting it and forgetting it—automation streamlines repetitive tasks to free up time for bigger creative moves. isn’t robotic—it’s personal at scale. These specialists help us deliver smart, consistent brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. experiences in every inbox, feed, and funnelThe path from awareness to action—mapped through content, ads, and offers that move users closer to conversion..
Dive Deeper
Marketing AutomationSet it and scale it—marketing automation uses tech to manage campaigns, emails, and engagement on autopilot. Specialists are the unseen architects behind personalized customer journeys. In agency or brand environments where email, CRM, and campaign sequencing matter, this role powers performance behind the scenes—turning strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. into systems that scale.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Marketing Automation | The backbone of the role—building flows, logic, and triggers that engage customers at scale. |
| Email Marketing | Automation often delivers personalized email sequences tied to lifecycle stages or behaviors. |
| CRM | Most automation work is built on customer relationship data—CRM systems hold the logic and segmentation rules. |
| A/B Testing | Testing is essential to automation—flows must be optimized constantly based on performance data. |
| Conversion Funnels | Automation helps guide leads down the funnel with content, timing, and messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. precision. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Email Marketing SpecialistThe inbox expert—email specialists design, write, and analyze campaigns that get opened, clicked, and remembered. | Partners closely with automation specialists to bring campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. and flows to life with messaging and creative. |
| CRM Manager | Owns the data and segmentation strategy that automation specialists build from. |
| Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Works alongside automation teams to ensure campaigns are optimized for ROI and customer flow. |
| Growth Marketer | Often sets the strategic visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. that automation supports—focused on user acquisition, retention, and upsell. |
