Marketing Automation Specialist
The system whisperer—this role builds and optimizes automated workflows that drive conversions and customer journeys.
What is a Marketing Automation Specialist?
The systems thinker of the growth machine. These specialists build automated workflows that guide prospects through the funnel—without friction.
What does a Marketing Automation Specialist do?
They configure tools like HubSpot or Marketo, segment audiences, personalize journeys, and measure what drives conversions.
What does this role look like in a creative agency?
At RIOT, automation isn’t robotic—it’s personal at scale. These specialists help us deliver smart, consistent brand experiences in every inbox, feed, and funnel.
Dive Deeper
Marketing Automation Specialists are the unseen architects behind personalized customer journeys. In agency or brand environments where email, CRM, and campaign sequencing matter, this role powers performance behind the scenes—turning strategy into systems that scale.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Marketing Automation | The backbone of the role—building flows, logic, and triggers that engage customers at scale. |
| Email Marketing | Automation often delivers personalized email sequences tied to lifecycle stages or behaviors. |
| CRM | Most automation work is built on customer relationship data—CRM systems hold the logic and segmentation rules. |
| A/B Testing | Testing is essential to automation—flows must be optimized constantly based on performance data. |
| Conversion Funnels | Automation helps guide leads down the funnel with content, timing, and messaging precision. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Email Marketing Specialist | Partners closely with automation specialists to bring campaigns and flows to life with messaging and creative. |
| CRM Manager | Owns the data and segmentation strategy that automation specialists build from. |
| Performance Marketing Manager | Works alongside automation teams to ensure campaigns are optimized for ROI and customer flow. |
| Growth Marketer | Often sets the strategic vision that automation supports—focused on user acquisition, retention, and upsell. |
