Market Intelligence Analyst
The insight machine—these analysts interpret trends, competitors, and customer behavior to sharpen strategy and gain a competitive edge.
What is a Market Intelligence Analyst?
The insight machine behind the strategy. These analysts scan market data to spot trends, predict shifts, and uncover opportunities before anyone else does.
What does a Market Intelligence Analyst do?
They analyze competitor behavior, consumer sentiment, and macro trends. The result? Smarter strategies, better briefs, and tighter creative alignment.
What does this role look like in a creative agency?
At RIOT, market intelligence fuels bold creative. These analysts feed raw insight into the creative engine—so campaigns are always one step ahead of culture.
Dive Deeper
Market Intelligence Analysts (or Creative Research Strategists) turn data into direction. In agency settings, they help brands stay sharp—monitoring competitors, cultural trends, audience shifts, and emerging markets to uncover insights that power smarter strategy and more relevant creative. They’re the ones who see what’s coming before it hits the mainstream.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Trend Forecasting | Analysts help agencies and clients stay ahead of cultural shifts, consumer behavior, and industry changes. |
| Market Research | This role often synthesizes primary and secondary research to inform strategic decisions and creative briefs. |
| Audience Segmentation | Helps define who to speak to—and how—based on demographics, psychographics, and behavior. |
| KPIs (Key Performance Indicators) | Analysts track and report on performance metrics to guide campaign strategy and evolution. |
| Campaign Strategy | Strategic insights often shape campaign direction, messaging, targeting, and positioning. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Strategy Director | Leads broader brand and campaign strategy—analysts feed them the insights that drive direction. |
| Brand Strategist | Applies market and audience insights to develop brand positioning and tone of voice. |
| Performance Marketing Manager | Relies on insights to adjust paid strategy, targeting, and messaging across digital platforms. |
| Creative Director | Uses market insights to shape culturally relevant concepts and campaign storytelling. |
