Customer Experience (CX) Designer
The experience architect—CX designers map every touchpoint to make brand interactions smoother, smarter, and unforgettable.
What is a Customer Experience (CX) Designer?
The journey mapper. CX designers plan the full experience of engaging with a brand—start to finish, screen to shelf.
What does a CX Designer do?
They design touchpoints, refine user flows, reduce friction, and ensure that every moment with the brand feels thoughtful and intentional.
What does this role look like in a creative agency?
At RIOT, CX designers are empathy engineers. They collaborate with strategists, designers, and tech teams to shape experiences that delight, convert, and build loyalty.
Dive Deeper
Customer Experience (CX) Designers take a holistic view of how people interact with a brand—online and offline. In agency settings, they align UX design, service design, and brand storytelling to ensure every touchpoint—from homepage to help center to post-purchase—is intentional, intuitive, and emotionally resonant. It’s not just about making things work—it’s about making them feel right.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Omni-Channel Experiences | CX designers ensure brand consistency and usability across digital, physical, and service-based interactions. |
| User Interface (UI) | They collaborate with UI designers to make interfaces not just beautiful, but frictionless and accessible. |
| Content Strategy | Content design is a key component of great CX—ensuring the right message lands in the right moment. |
| Conversion Funnels | Great CX doesn’t just improve user experience—it drives business outcomes across the funnel. |
| Journey Map | CX designers often create journey maps to visualize user needs, pain points, and emotional triggers. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| UX Designer | Focuses more specifically on product interface and usability—often works under the CX umbrella. |
| User Research Analyst | Gathers the qualitative and quantitative data CX designers use to improve journey touchpoints. |
| Brand Strategist | Ensures the emotional arc of the experience aligns with brand positioning and promise. |
| Product Designer | Executes on the insights uncovered by CX design—translating experience strategy into interface design. |
