Crisis Communications Manager
The calm in the chaos—this role leads the charge during brand crises, crafting messaging that protects trust and reputation.
What is a Crisis Communications Manager?
The voice of calm in the eye of the storm. Crisis comms managers craft timely, transparent messaging that protects trust and preserves reputation.
What does a Crisis Communications Manager do?
They prepare crisis protocols, manage real-time communication, handle media inquiries, and advise leadership when the pressure’s on.
What does this role look like in a creative agency?
At RIOT, this role keeps the brand steady when things get messy. It’s not about spin—it’s about authenticity, empathy, and speed under fire.
Dive Deeper
Crisis Communications Managers lead with clarity when everything else is noise. In agencies offering PR, brand reputation, or real-time campaign support, this role crafts messaging, coordinates responses, and guides brands through high-stakes moments—protecting trust while staying true to voice. It’s not about spin—it’s about presence, empathy, and leadership.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Crisis Communication | The core practice—preparing, managing, and resolving brand crises through strategic messaging and control. |
| Stakeholder Communication | This role often manages internal and external communication to keep leadership, teams, and partners aligned. |
| Media Relations | Essential when managing press inquiries, public statements, or controlling the narrative in the media. |
| Thought Leadership Content | Post-crisis, strong POVs help reframe perception, rebuild trust, and show leadership in your category. |
| Messaging | Every word counts during a crisis—this role ensures tone, clarity, and consistency under pressure. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Public Relations Specialist | Often executes on the day-to-day press strategy, while the crisis lead shapes the overall narrative. |
| Brand Manager | Ensures all crisis messaging aligns with the long-term brand voice and reputation goals. |
| Strategy Director | Advises on brand positioning and long-term fallout planning during and after a public issue. |
| Creative Director | In high-visibility crises, may help shape the visual or editorial tone of recovery messaging or campaigns. |
