Advertising Project Manager
The strategist behind the scenes—advertising project managers coordinate teams, timelines, and deliverables to ensure flawless execution.
What is an Advertising Project Manager?
The unsung hero of flawless execution. Advertising project managers are the architects of process—mapping timelines, managing resources, and making sure every detail hits the mark.
What does an Advertising Project Manager do?
They build the playbook for production: scheduling, resourcing, budget tracking, risk management—you name it. If something’s moving, they’ve already planned for it.
What does this role look like in a creative agency?
At RIOT, project managers are the calm in the creative storm. They keep momentum high, stakeholders aligned, and deliverables polished. Their work is invisible when done right—and critical when it’s not.
Dive Deeper
Advertising Project Managers are the operational heartbeats of creative and media agencies. They coordinate teams, manage timelines, wrangle budgets, and ensure deliverables hit the mark—on time and on brief. They’re the glue between creative, media, strategy, and client services, turning complex multi-channel campaigns into smooth, structured workflows that keep momentum strong and clients happy.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Project Timelines | Keeping teams on schedule across campaign phases is a critical part of the Advertising Project Manager’s day-to-day. |
| Stakeholder Communication | Project Managers ensure constant, clear updates between agency teams and clients—especially around milestones and risks. |
| Campaign Strategy | PMs help operationalize campaign strategies—building workback schedules, deliverable lists, and resource plans. |
| Milestone Reviews | Structuring and facilitating key approval checkpoints throughout campaign production is a core PM responsibility. |
| Workflow Optimization | Smart Project Managers constantly refine processes to reduce friction, increase clarity, and drive better output. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Account Executive | Partners closely with Project Managers to align client needs, project status, and deliverable expectations. |
| Creative Director | Project Managers support Creative Directors by protecting timelines and making space for ideation and review. |
| Media Planner/Buyer | Works with PMs to schedule media flights, asset handoffs, and campaign launches smoothly and accurately. |
| Production Coordinator | Supports Project Managers on deliverable tracking, vendor management, and resource scheduling during campaigns. |
