Creative agency glossaryRoles and Job Titles

Account Planner

The research-driven storyteller: account planners dive deep into audience insights, ensuring campaigns resonate, connect, and drive results.

Next to it in the glossary

  1. Account ExecutiveThe client’s go-to strategist: account executives manage relationships, oversee projects, and ensure campaigns deliver impact, on time and on budget.
  2. Account ManagerThe bridge between brand and agency: account managers orchestrate creative execution, client needs, and strategic goals to bring big ideas to life.
  3. Ad Operations SpecialistThe behind-the-scenes maestro: ad ops specialists manage ad placements, optimize campaigns, and ensure seamless execution across digital platforms.
  4. Advertising Account ExecutiveThe client connection: advertising account executives manage relationships, oversee projects, and ensure campaigns exceed expectations.
  5. Advertising Project ManagerThe strategist behind the scenes: advertising project managers coordinate teams, timelines, and deliverables to ensure flawless execution.
  6. Advertising Traffic ManagerThe master of workflow: advertising traffic managers ensure creative assets move seamlessly through production, keeping campaigns on track and on time.

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Talking the talk is one thing

We make the work.

RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

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