Creative agency glossaryVideo and Post-Production

Drone Videography

Drone videography is the capture of video from an unmanned aircraft, giving filmmakers aerial and moving perspectives that once required a helicopter or a crane.

What is drone videography?

Drone videography is filming from the air with a small remotely piloted aircraft carrying a stabilized camera. A decade ago an aerial shot meant a helicopter and a specialist camera mount; today a licensed pilot with a case of equipment can deliver a rising reveal over a stadium, a glide along a coastline or a slow orbit of a building before lunch. The cameras range from the integrated units on consumer drones to full cinema cameras on heavy-lift rigs flown by a two-person team.

It has become its own discipline. Flying is one skill, framing a moving shot from the air is another, and the regulations around airspace, permits and safety are a third. Serious drone work is done by operators who hold all three.

Why it matters

Why drone videography matters

Altitude is a point of view. An aerial shot establishes a place in a way nothing on the ground can, and a drone move that descends from the sky into a scene is one of the most efficient ways in filmmaking to say where we are and how it feels. For sports, real estate, travel and any story about a place, that perspective is often the opening shot.

It also replaced equipment that was out of reach for most budgets. The crane move, the cable cam pass and the helicopter establishing shot can all be approximated by a drone, which means a mid-size brand film can have the scale that used to belong only to broadcast.

In practice

How drone videography works in practice

  1. 01

    Planning comes first, because the sky is regulated. The pilot checks the airspace, secures the permissions or waivers the location needs, and confirms the weather window; wind and rain ground a drone faster than they stop a camera on the ground. The director shares the shot list so the pilot can plan the flight paths, battery changes and safe takeoff and landing zones.

  2. 02

    On the day the drone team works slightly apart from the main unit, often with a pilot flying and a camera operator framing. Flights are short, batteries are many, and the best shots are rehearsed once before being captured. The footage is usually graded to match the ground cameras, because drone sensors render color differently.

Watch out

What people get wrong about drone videography

Using it because it is available. A drone shot that does not advance the story is wallpaper, and every film with three of them looks like every other film with three of them. The other mistake is ignoring the rules. Flying over people, near airports or in cities without the right certification and permits is illegal in most places and uninsurable everywhere, and a production that cuts that corner is carrying a risk it has not priced.

A third is flying too high. The signature drone shot of the last decade is the wide view from three hundred feet, and it has become a cliche. The more interesting aerial work now happens low and close: a drone threading a doorway, skimming a track, following a runner at head height. The aircraft is a camera platform, not a satellite.

Questions

People also ask

Do you need a license for drone videography?

For commercial work, yes, in the United States and most other countries. The pilot holds a certification, the aircraft is registered, and many locations require additional permits or waivers. Reputable operators carry insurance and handle this paperwork.

Can drones be flown in New York City?

Only in limited circumstances. Much of the city is restricted airspace and takeoff and landing are controlled, so aerial shots in the city usually require advance permits and sometimes a helicopter instead. Plan early and expect to be told no in some places.

How much does drone videography cost?

A licensed single operator with a professional drone is a modest day rate; a heavy-lift rig carrying a cinema camera with a two-person team is a significant one. Permits, insurance and travel are extra. The cost rises with the complexity of the location rather than the length of the shot.

Next to it in the glossary

  1. Creative Workspace RentalCreative workspace rental is the booking of a studio, stage or production space by the hour or the day for photography, filming, recording or creative work.
  2. Custom SoundtracksA custom soundtrack is music written and produced specifically for a film, campaign or brand, rather than licensed from a library or a catalog.
  3. Documentary FilmmakingDocumentary filmmaking is the craft of telling true stories on film, with real people and real events shaped into a narrative that holds an audience.
  4. EditingEditing is the craft of choosing and ordering what was captured, in film or in copy, so the finished piece says only what it needs to.
  5. Equipment Rentals (Creative)Equipment rentals are the cameras, lenses, lighting, grip, sound and specialty gear a production hires for the days of a shoot instead of owning outright.
  6. External ProductionExternal production is the practice of hiring an outside agency or studio to plan, shoot, edit or finish content rather than making it with an in-house team.

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