PPC Campaign Manager
The performance driver—this role oversees PPC strategy, bidding, and analytics to keep campaigns effective and budget-conscious.
What is a PPC Campaign Manager?
The tactician of paid search. PPC campaign managers fine-tune ads, bidding strategies, and targeting to drive ROI through platforms like Google Ads and Bing.
What does a PPC Campaign Manager do?
They write ad copy, monitor performance, adjust spend, and test constantly to improve click-throughs and conversions.
What does this role look like in a creative agency?
At RIOT, they bring discipline to disruption. Every campaign is performance-led, creatively optimized, and built to win the auction and the audience.
Dive Deeper
PPC Campaign Managers are the performance drivers behind paid search success. They build, optimize, and analyze pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Microsoft Ads, and programmatic networks. In agencies, they manage budgets, refine bidding strategies, develop keyword lists, write ad copy, and continuously optimize campaigns to maximize ROI—turning paid media investment into measurable business results.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Paid Media Campaigns | PPC Managers oversee paid search campaigns—one major component of broader paid media initiatives. |
| Retargeting Campaigns | PPC Managers often design retargeting strategies to re-engage users who didn’t convert during initial visits. |
| Programmatic Media Buying | Some PPC Managers operate across programmatic platforms, using data to automate bids and optimize placements in real time. |
| KPIs (Key Performance Indicators) | Campaigns are continuously optimized against KPIs like CTR, CPC, CPA, ROAS, and impression share. |
| Conversion Funnels | Paid search campaigns often drive users into the conversion funnel—PPC Managers ensure ad messaging and landing pages are fully aligned. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Performance Marketing Manager | Oversees broader paid performance strategies—PPC Campaign Managers focus specifically on paid search and shopping channels. |
| Media Buyer | Secures ad inventory and placements—PPC Managers optimize campaign delivery and bidding within those platforms. |
| Digital Strategist | Ensures PPC efforts are fully aligned with brand goals, audience insights, and larger digital marketing initiatives. |
| SEO Specialist | Works alongside PPC Managers to coordinate organic and paid search strategies—optimizing brand presence across SERPs. |
