PPC Campaign Manager
The performance driver—this role oversees PPC strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart., bidding, and analytics to keep campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. effective and budget-conscious.
What is a PPC Campaign Manager?
The tacticianThe big picture thinker—strategists use insight, data, and creativity to guide campaigns, shape messaging, and deliver results. of paid search. PPC campaign managers fine-tune adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., bidding strategies, and targeting to drive ROI through platforms like Google AdsGoogle’s advertising platform—used for search, display, YouTube, and more to drive paid traffic. and Bing.
What does a PPC Campaign Manager do?
They write ad copyWords that sell—ad copywriting blends creativity and strategy to craft compelling, action-driven messaging that captures attention and converts., monitor performance, adjust spend, and test constantly to improve click-throughs and conversions.
What does this role look like in a creative agency?
At RIOT, they bring discipline to disruption. Every campaign is performance-led, creatively optimized, and built to win the auction and the audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action..
Dive Deeper
PPC Campaign Managers are the performance drivers behind paid search success. They build, optimize, and analyze pay-per-click (PPC)An advertising model where you pay only when someone clicks—used in search, display, and social ads. advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. campaigns across platforms like Google Ads, Microsoft Ads, and programmatic networks. In agencies, they manage budgets, refine bidding strategies, develop keyword lists, write ad copyWords with purpose—copywriting blends creativity and persuasion to create compelling content that connects and drives results., and continuously optimize campaigns to maximize ROI—turning paid media investment into measurable business results.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Paid Media Campaigns | PPC Managers oversee paid search campaigns—one major component of broader paid media initiatives. |
| Retargeting Campaigns | PPC Managers often designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts. retargeting strategies to re-engage users who didn’t convert during initial visits. |
| Programmatic Media Buying | Some PPC Managers operate across programmatic platforms, using data to automate bids and optimize placements in real time. |
| KPIs (Key Performance Indicators) | Campaigns are continuously optimized against KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives. like CTR, CPC, CPA, ROAS, and impression share. |
| Conversion Funnels | Paid search campaigns often drive users into the conversion funnel—PPC Managers ensure ad messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. and landing pagesDesigned to convert—landing pages focus user attention, drive action, and deliver results with zero distractions. are fully aligned. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Oversees broader paid performance strategies—PPC Campaign Managers focus specifically on paid search and shopping channels. |
| Media BuyerThe dealmaker behind the screen—media buyers negotiate, purchase, and place ads across channels to maximize reach and return. | Secures ad inventory and placements—PPC Managers optimize campaign delivery and bidding within those platforms. |
| Digital StrategistThe visionary of the digital realm—digital strategists craft campaigns and roadmaps that align brand goals with audience behavior. | Ensures PPC efforts are fully aligned with brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. goals, audience insightsUnderstanding what makes them tick—consumer behavior analysis reveals the motivations behind decisions, so brands can connect deeper and smarter., and larger digital marketingThe pulse of modern branding—digital marketing blends content, SEO, paid ads, and social strategies to attract, convert, and engage audiences across the web. initiatives. |
| SEO SpecialistThe ranking strategist—SEO specialists fine-tune content, code, and keywords to help brands rise in organic search. | Works alongside PPC Managers to coordinate organic and paid search strategies—optimizing brand presence across SERPs. |
