Timeline Tuesday: The Art of Editing the Washington Commanders’ Season Trailer
The first in our Timeline Tuesday series on Instagram Reels takes you deep into the heart of the creative process behind our latest work for the Washington Commanders. The timeline is the unsung hero of videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. editing—where chaos is transformed into artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences., and frames align to tell a story that hits with precision and impact.
In this reel, you’ll catch a glimpse of @mug5’s bold, intricate timeline for the Commanders’ new season trailer. From the first second of footage to the final cut, every element was meticulously crafted to convey the Commanders’ dynamic energy and set the tone for their season. Each splice, effect, and beat builds a crescendo, marrying cinematic flair with the relentless power of football.
This isn’t just editing—it’s choreography. This timeline reflects hours of creative decisions, split-second timing, and a drive to elevate every frame into something unforgettable. Want to see how a killer edit comes to life? Watch the reel below to witness how we turned raw footage into a pulse-pounding call to action for a new season.
Discover the final product here and stay tuned for more behind-the-scenes magic every Timeline Tuesday. At RIOT, we don’t just make killer edits—we craft experiences!
