The Business of Creativity

Creativity is our drug. This piece explores the full cycle — from inspiration and flow state to burnout, withdrawal, and the rituals we use to stay lit without burning out. At RIOT, we don’t chase the high. We build for it. This is your brain on creativity.

Marketing is moving in a new direction. People care more about honesty, fairness, and how companies affect the world around them. That means brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. can’t just focus on selling — they have to think about how they act, and what they stand for. More and more, customers are choosing businesses that try to do better — whether that’s using less waste, treating workers fairly, or being open about how things are made. And that choice matters. According to the BBC Global Minds Sustainability Survey, 78% of people say a clear commitment to sustainability makes them value a brand more. 74% say it affects what they buy, and 60% are even willing to pay more for products that are kinder to the planet. This journal post looks at how this change is playing out — in fashion, luxury, tech, and beyond. You’ll learn why brands are starting to care more about sustainability, and how agencies like RIOT are helping them take action in real ways — not just say the right things. At RIOT, we’ve worked with brands like Coachtopia — Coach’s sustainability-focused label — to […]

Delve into the visionary world of Hayao Miyazaki, co-founder of Studio Ghibli, and discover how his hand-drawn animations have redefined storytelling in cinema.

Louis Comfort Tiffany’s journey spanned painting, stained glass innovation, and bold interior design—culminating in a legacy of color and light that still enchants. Dive into his genius, the women who fueled his success, and the enduring glow of his opalescent artistry.

In the fast-paced world of creative studios, efficient production processes are key to success. Discover 10 essential tips to boost your studio’s productivity and creative output, from embracing the power of planning to utilizing cutting-edge tools and technology.

The Bouncer is an ad campaign concept originally created by RIOT for GetContact, blending 90s rave culture with a cinematic portrayal of spam-blocking. Featuring a British bouncer filtering out unwanted ‘spam’ characters, this concept is now open for competitors like Truecaller, Hiya, RoboKiller, and Nomorobo to bring to life.

RIOT Studios shares insights on creating a high-quality small studio lighting setup. From custom softbox designs to low-profile grids, see how we tackled compact space challenges.

Jean Schlumberger’s fantastical creations at Tiffany & Co. redefined luxury jewelry, blending nature with surrealism. From the artist's early years in Paris to his timeless impact on modern jewelry, explore his enduring legacy through iconic designs, auctions, and collaborations.

RIOT’s creative consultants bridge the worlds of art, business, and innovation in NYC. This blog explores how they transform brands and culture through strategic storytelling, bringing life to New York’s vibrant creative landscape.

Enhance your video production process with insights from 'How Storyboarding Elevates Your Video Production Process'.

At RIOT creative studios, we’re inspired by innovative studio spaces that fuel creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments., where the extraordinary takes shape in modern creative environments. Recently, whilst looking for inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. for our very own creative space in NYC, we got thinking about the city we live and create in. We stumbled upon documentary photographer and filmmaker Joshua Charow’s exploration of New York City’s original artist lofts. These creative studioWhere creativity lives—design studios craft visuals, branding, and digital experiences that bring big ideas to life. spaces are places where trailblazers transformed empty rooms into breeding grounds for innovation and dynamic creative hubs. These lofts aren’t just structures; they’re the lifeblood of a city that once lived and breathed artistic expression. Capturing the Soul of NYC’s Artist Lofts and Creative Studios Joshua spent two years diving deep into these legendary creative spaces, resulting in his powerful photographyVisual storytelling in a frame—photography captures moments, moods, and messages that elevate brand identity and campaign impact. book, “Loft Law: The Last of New York […]

Discover the perfect production studio for your project in New York City with our guide on 'How to Choose the Right Production Studio for Your Project in New York City'.

Discover the impact of graphic design services on digital storytelling in our blog 'Unveiling the Power of Graphic Design Services in Digital Storytelling'.

Unlock your brand's potential with creative consulting in our insightful blog 'Unlock Your Brand's Potential with Creative Consulting'.

Intent creation is about purpose-driven strategies that transform creative ideas into bold, impactful results. Learn how focusing on intent helps creative agencies and brands shake up perspectives and craft campaigns that resonate deeply with their audiences.

Discover the creative concept behind the 2024 MLS season opener ad, where David Beckham calls his younger self in 2012. A narrative blending nostalgia, sports history, and the future of soccer, featuring Messi at Inter Miami.