Social Media Manager
The digital voice of the brand—social media managers craft content, engage communities, and drive campaigns across platforms.
What is a Social Media Manager?
The digital voice of the brand. Social media managers plan, publish, and optimize content to grow communities, fuel engagement, and drive results.
What does a Social Media Manager do?
They write copy, schedule posts, engage followers, analyze metrics, and respond in real-time to cultural moments. Every tweet, post, and story has purpose.
What does this role look like in a creative agency?
At RIOT, social is strategy. Our managers aren’t just posting—they’re building brand ecosystems, one swipe at a time.
Dive Deeper
Social Media Managers are the digital voice of the brand. They plan, create, publish, and optimize content across platforms like Instagram, TikTok, LinkedIn, YouTube, and emerging networks. They engage communities, drive conversation, build loyalty, and fuel campaign amplification. In creative agencies, Social Media Managers turn brand strategies into living, breathing conversations that resonate culturally and drive measurable impact across digital ecosystems.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Social Media Strategy | Social Media Managers execute and refine social strategies—bringing channel plans and audience targeting to life. |
| Community Engagement | Building and nurturing a brand’s community is at the heart of daily social media management. |
| Social Analytics | Managers track key metrics like engagement, reach, growth, and sentiment to continuously optimize content and strategy. |
| Influencer Outreach | Many Social Media Managers collaborate with influencers to expand reach and drive authentic audience engagement. |
| Paid Media Campaigns | They often coordinate with media teams to amplify organic content and optimize paid social campaigns for better reach and performance. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Content Strategist | Shapes the editorial voice and content pillars that Social Media Managers activate across platforms. |
| Community Manager | Handles real-time engagement, conversation management, and deep community building under the social strategy umbrella. |
| Influencer Partnership Manager | Works with Social Media Managers to integrate creator partnerships into broader content and engagement strategies. |
| Performance Marketing Manager | Partners to optimize paid social campaigns and ensure organic and paid efforts drive toward shared KPIs. |
