Link Building Strategies
Link buildingThe process of getting other sites to link to yours—vital for authority, traffic, and SEO ranking. strategies focus on acquiring high-quality backlinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content. from other websites to your own, improving search engine rankings and brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. authority. This is important for driving traffic, and improving SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google..
Link Building Strategies are the methods used to earn high-quality backlinks from other websites—boosting your site’s authority, credibility, and visibility in search engines. In Google’s eyes, links are like votes of confidence. The more trusted sites that link to you, the more trusted your content becomes.
For marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. managers, link building is about more than SEO rankings. It’s about building digital reputation. Whether you’re creating viralContent that catches fire—viral content spreads fast, ignites emotion, and puts your brand on everyone's feed. content, pitching thought leadershipLead the conversation—thought leadership positions brands and individuals as industry experts by sharing bold ideas, insights, and innovative perspectives., or running PRYour reputation, amplified—PR manages brand image through media outreach, storytelling, and strategic communication. outreachThe act of contacting publishers, influencers, or prospects—used in PR, link building, and biz dev., links help your brand show up, stand out, and stay top of mind.
Popular link building tactics
- Guest posting – Writing high-value content for reputable publications in your niche.
- Digital PRPublicity, redefined—digital PR merges traditional media relations with online strategies, securing press, backlinks, and brand credibility in the digital space. – Earning links through press coverage, campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging., or cultural moments.
- Content assets – Creating infographics, reports, or tools others want to reference.
- Broken linkA dead-end on your site—hurts SEO, annoys users, and signals poor maintenance. building – Replacing dead links on other sites with your relevant content.
- InfluencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. and creator outreach – Collaborating on content that drives both reachThe total number of unique people who see your content—used in media planning and performance tracking. and backlinks.
How creative agencies use it
At RIOT, link building is strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart., not spam. We don’t chase quick wins—we build meaningful connections. From campaign-led PR pushes to content strategies that attract organic links over time, we make sure the links we earn are worth more than just a ranking boost—they build brand equityThe value of perception—brand equity is the intangible worth of a brand based on consumer trust, loyalty, and recognition..
We focus on relevance, quality, and creativity—because the best links don’t come from automationSetting it and forgetting it—automation streamlines repetitive tasks to free up time for bigger creative moves., they come from value.
The bottom line
Link building strategies are how your brand earns trust online. It’s not about gaming the system—it’s about creating content, relationships, and stories that others naturally want to connect with.
Dive deeper
Off-Page SEOBeyond your site—off-page SEO boosts visibility through backlinks, mentions, and reputation-building across the web., SEO AuditsThe SEO health check—audits analyze site structure, keywords, and performance to find optimization opportunities., International SEORank across borders—international SEO helps your site get found in global markets by optimizing for language, location, and cultural relevance., Technical SEOSearch from the inside out—technical SEO ensures your site structure, speed, and backend are optimized for search engine success., Local SEOThink global, rank local—local SEO helps businesses appear in nearby searches, driving foot traffic and community engagement.
