Influencer Partnership Manager
The relationship wrangler—this role manages creator partnerships, campaign alignment, and performance tracking for influencer programs.
What is an Influencer Partnership Manager?
The connector between culture and commerce. These managers lead influencer campaigns from casting to content to KPIs.
What does an Influencer Partnership Manager do?
They source creators, negotiate contracts, brief talent, monitor deliverables, and track performance. The goal? Brand love and audience reach that feels real.
What does this role look like in a creative agency?
At RIOT, they’re not chasing trends—they’re building trust. These managers ensure influencer partnerships feel aligned, not transactional.
Dive Deeper
Influencer Partnership Managers are the relationship wranglers behind successful creator campaigns. They identify the right influencers, negotiate partnerships, align creative briefs, and track performance metrics to ensure collaborations drive real brand impact. In creative and social-first agencies, they bridge strategy and execution—making sure influencer content feels authentic, on-brand, and measurable across every platform.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Influencer Marketing | The core practice—building strategic partnerships with creators to expand brand reach and cultural relevance. |
| Influencer Outreach | Managing communication, negotiations, and relationship building with influencers is central to this role. |
| Social Media Strategy | Influencer programs often integrate into broader social campaigns—requiring alignment with channel and audience goals. |
| Social Commerce | Many influencer campaigns now drive direct sales through shoppable content, affiliate links, and platform integrations. |
| KPIs (Key Performance Indicators) | Tracking metrics like reach, engagement, conversions, and brand lift is critical to measuring influencer program success. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Social Media Manager | Partners to ensure influencer content fits within broader social calendars, content pillars, and engagement strategies. |
| Affiliate Marketing Manager | Many influencers operate within affiliate programs—both roles align around conversion-driven creator partnerships. |
| Content Strategist | Supports messaging and content guidelines for influencer activations, ensuring consistency and voice alignment. |
| Performance Marketing Manager | Monitors and optimizes paid amplification of influencer content for broader reach and stronger ROI. |
