Influencer Partnership Manager
The relationship wrangler—this role manages creator partnershipsAuthentic connection starts here—influencer outreach involves identifying, contacting, and collaborating with creators who align with your brand., campaign alignment, and performance tracking for influencerThe voice of the crowd—an influencer is a trusted creator whose reach and credibility can elevate your brand to new audiences. programs.
What is an Influencer Partnership Manager?
The connector between culture and commerce. These managers lead influencer campaignsCollaborations with creators who have engaged audiences—used to build awareness, trust, and buzz. from casting to content to KPIs.
What does an Influencer Partnership Manager do?
They source creators, negotiate contracts, brief talent, monitor deliverables, and track performance. The goal? BrandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. love and audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. reachThe total number of unique people who see your content—used in media planning and performance tracking. that feels real.
What does this role look like in a creative agency?
At RIOT, they’re not chasing trends—they’re building trust. These managers ensure influencer partnerships feel aligned, not transactional.
Dive Deeper
Influencer Partnership Managers are the relationship wranglers behind successful creator campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging.. They identify the right influencers, negotiate partnerships, align creative briefsThe creative blueprint—client briefs lay out the objectives, tone, and deliverables, setting the foundation for standout work., and track performance metricsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives. to ensure collaborations drive real brand impact. In creative and social-first agencies, they bridge strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. and execution—making sure influencer contentCredibility meets creativity—influencer content leverages trusted voices to amplify brand stories and connect with audiences in an authentic way. feels authentic, on-brand, and measurable across every platform.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Influencer Marketing | The core practice—building strategic partnershipsTwo brands, one mission—strategic partnerships create mutual value by combining audiences, resources, and expertise. with creators to expand brand reach and cultural relevance. |
| Influencer Outreach | Managing communication, negotiations, and relationship building with influencers is central to this role. |
| Social Media Strategy | Influencer programs often integrate into broader social campaigns—requiring alignment with channel and audience goals. |
| Social Commerce | Many influencer campaigns now drive direct sales through shoppable content, affiliateA digital partner that earns commission for driving traffic or sales—performance-based marketing with shared upside. links, and platform integrations. |
| KPIs (Key Performance Indicators) | Tracking metrics like reach, engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., conversions, and brand lift is critical to measuring influencer program success. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Social Media ManagerThe digital voice of the brand—social media managers craft content, engage communities, and drive campaigns across platforms. | Partners to ensure influencer content fits within broader social calendars, content pillars, and engagement strategies. |
| Affiliate Marketing ManagerThe partnership powerhouse—affiliate marketing managers drive revenue by building relationships with influencers and publishers to expand brand reach. | Many influencers operate within affiliate programs—both roles align around conversion-driven creator partnerships. |
| Content StrategistThe architect of storytelling—content strategists map out what to say, how to say it, and where it lands for maximum brand impact. | Supports messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. and content guidelines for influencer activationsWhere strategy meets street—brand activations are real-world experiences designed to spark engagement and cultural buzz., ensuring consistency and voice alignment. |
| Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Monitors and optimizes paid amplification of influencer content for broader reach and stronger ROI. |
