Google Analytics
Google Analytics is a free web analytics tool that tracks and reports website traffic, providing valuable insights into user behavior and website performance. It is essential for understanding how users interact with your website.
Google Analytics is a free web analytics tool that tracks and reports how users interact with your website. From traffic sources and user behavior to conversions and campaign performance, it turns raw data into insights that drive smarter decisions.
For marketing managers, Google Analytics is essential. It helps you see what’s working, what’s wasting budget, and how your content and campaigns are actually performing—so you can stop guessing and start optimizing.
What Google Analytics tracks
- Traffic sources – Where visitors are coming from (search, social, email, referrals, direct).
- User behavior – What pages they visit, how long they stay, and where they drop off.
- Conversions – Goal completions like form fills, purchases, or downloads.
- Audience insights – Location, device, browser, interests, and more.
- Campaign tracking – How your marketing efforts are performing across channels.
How creative agencies use it
At RIOT, Google Analytics is baked into every campaign and web project. We use it to measure creative impact, optimize user journeys, and track KPIs that actually matter to your business—not just vanity metrics.
From building dashboards for brand teams to uncovering friction points in a conversion funnel, we translate analytics into actions. It’s not about reporting—it’s about revealing insight that shapes smarter creative and sharper strategy.
The bottom line
Google Analytics is the pulse of your digital presence. When you know how to read it, you don’t just track success—you create it.
Dive deeper
Real-Time Data Tracking, Website Traffic Analysis, PPC Management, Keyword Mapping, Social Media Analytics
