Target Audience
The specific group your campaign is built for—defined by demographicsQuantitative audience traits—age, gender, income, education—used to target messaging and media., psychographics, or behavior.
What is Target Audience?
The specific group your content or product is aimed at—defined by demographics, behavior, or need.
Dive Deeper
Buyer PersonaA fictional profile of your target customer—based on real data, behaviors, and motivations., Audience InsightsUnderstanding what makes them tick—consumer behavior analysis reveals the motivations behind decisions, so brands can connect deeper and smarter., Campaign StrategyThe thinking behind the rollout—defines who you're speaking to, where, how, and why it matters., Demographics, Customer JourneyThe journey from interest to action—conversion funnels map out how audiences move from awareness to purchase, optimizing every touchpoint for maximum impact.
