Demographics
Quantitative audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. traits—age, gender, income, education—used to target messagingThe core idea you communicate—what your brand says, how it says it, and why it matters. and media.
What is Demographics?
Demographics describe audience traits like age, gender, and income—key for targeting and message relevance.
Dive Deeper
Target AudienceThe specific group your campaign is built for—defined by demographics, psychographics, or behavior., Audience Segmentation, Market ResearchDecoding the audience—market research uncovers consumer behaviors, trends, and competitive insights to drive smarter, more strategic decisions., PersonaA fictional profile of your target customer—based on real data, behaviors, and motivations., Audience InsightsUnderstanding what makes them tick—consumer behavior analysis reveals the motivations behind decisions, so brands can connect deeper and smarter.
