Target Rating Point(TRP)
A metric that measures adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. reachThe total number of unique people who see your content—used in media planning and performance tracking. within a specific audience—used to optimize media buys.
What is Target Rating Point (TRP)?
TRP measures how much of a target audienceThe specific group your campaign is built for—defined by demographics, psychographics, or behavior. saw an ad—used in media planningStrategically deciding where and when ads should run—drives efficiency, targeting, and impact. and TV campaign metrics.
Dive Deeper
GRP, Media BuyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution., Campaign Reach, AudienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. Metrics, Ad Performance
