Gross Rating Point (GRP)
A traditional adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. metric measuring total exposure—reach times frequency, used in broadcast media buyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution..
What is Gross Rating Point (GRP)?
GRP measures ad campaignStrategy meets storytelling—advertising campaigns connect brands with audiences through targeted messaging, bold visuals, and data-driven execution. reachThe total number of unique people who see your content—used in media planning and performance tracking. and frequency—used in TV and mass media planningStrategically deciding where and when ads should run—drives efficiency, targeting, and impact..
Dive Deeper
Target Rating Point (TRP), Media PlanningScoping out the who, what, and when—essential for hitting deadlines and aligning teams., AdvertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. Metrics, Campaign Reach, TV Advertising
