Gross Profit

Gross Profit

Revenue minus cost of goods sold—an important financial metric for agency health.

What is Gross Profit?

Gross profit is revenue minus direct costs—tracks agency profitabilityThe difference between revenue and costs—essential to sustaining and scaling creative businesses. before overheadThe costs of running your business beyond direct project expenses—rent, software, salaries, etc..

Dive Deeper

MarginThe difference between revenue and cost—higher margins mean more money to invest or scale., Revenue AnalysisBreaking down where your income comes from—used to spot patterns, gaps, and growth opportunities., Financial MetricsNumbers that reflect fiscal performance—like ROI, burn rate, net profit, and revenue per employee., Net ProfitRevenue minus all costs—what’s left after everything’s paid., Project ProfitabilityMeasuring how much profit a specific project generates—used for pricing, planning, and client evaluation.