Google Adwords
The former name of Google Ads—still commonly used, but officially rebranded in 2018.
What is Google Adwords?
Former name for Google Ads—still used to refer to paid search and keyword-driven advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact..
Dive Deeper
Google AdsGoogle’s advertising platform—used for search, display, YouTube, and more to drive paid traffic., PPC, Campaign ManagementOrchestrating creative, media, budgets, and timelines to keep marketing campaigns running smoothly from start to finish., Keyword StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart., Bid Optimization
