Pay-Per-Click (PPC)
An advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. model where you pay only when someone clicks—used in search, display, and social adsScroll-stopping strategy—a social campaign is a coordinated effort to promote content, products, or ideas across social platforms..
What is Pay-Per-Click (PPC)?
PPC is paid search advertising—pay for each click, often through Google AdsGoogle’s advertising platform—used for search, display, YouTube, and more to drive paid traffic. or Bing.
Dive Deeper
Search Engine Marketing, CPC, Paid AdsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., PPC Campaign ManagerThe performance driver—this role oversees PPC strategy, bidding, and analytics to keep campaigns effective and budget-conscious., CTR
