Creative agency glossary

Broad Match

Broad match is a keyword match type in PPC: captures a wide range of search variations.

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  1. Branding AgencyWhere identity is born: branding agencies create, refine, and amplify a company’s brand through strategy, design, and storytelling.
  2. BreadcrumbBreadcrumbs are navigational links that show a user’s path: boost UX and internal linking for SEO.
  3. Bridge PageA bridge page redirects traffic without adding value: often penalized by search engines.
  4. Broken LinkA broken link leads to a non-existent page: bad for UX and search engine crawling.
  5. BTS PhotographyBTS (behind-the-scenes) photography captures the making of a shoot, a film or a campaign, giving a brand a second layer of content and a record of the work.
  6. BudgetYour financial roadmap: a budget outlines the expected costs and resources for a project, ensuring spending stays on track.

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AltSounds: The Music Video Channel, Reborn AltSounds: The Music Video Channel, Reborn 2026 LA Galaxy: Rose Bowl Campaign LA Galaxy: Rose Bowl Campaign LA Galaxy · 2023 e.l.f. Mirror Mix e.l.f. Mirror Mix e.l.f. Cosmetics · 2026

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From the journal

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Ads That Changed Everything: The Weirdest, Wildest, Most Surreal TV Commercials Ads That Changed Everything: The Weirdest, Wildest, Most Surreal TV Commercials Creative Agency · Sep 2025 Robert Del Naja (3D): Bristol, Massive Attack & the Beautiful Resistance Robert Del Naja (3D): Bristol, Massive Attack & the Beautiful Resistance AI & Machine Learning · Sep 2025 Lighting Revolution: Crafting the Ultimate Custom Softbox for Cinematic Mastery Lighting Revolution: Crafting the Ultimate Custom Softbox for Cinematic Mastery Behind The Scenes · Oct 2024

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Talking the talk is one thing

We make the work.

RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

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