Broad Match

Broad Match

A search adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. setting that casts a wide net—triggers ads on loosely related searchesSuggestions at the bottom of Google’s SERP—useful for keyword research and content ideation., sometimes too loosely.

What is Broad Match?

Broad match is a keyword match type in PPC—captures a wide range of search variations.

Dive Deeper

Keyword Match Types, Paid Search, Keyword StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart., PPC, Search IntentThe reason behind a search—informational, navigational, transactional, or commercial investigation.