Keywords
The words and phrases people type into search—your content needs to match what your audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. is actually looking for.
What is Keywords?
Keywords are the phrases people search—guide your content strategyValue before the sell—content marketing delivers meaningful stories, insights, and solutions that build trust and drive engagement., SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google., and PPC campaignsPay to play—paid media campaigns use ads across search, social, and display to drive awareness, traffic, and conversions..
Dive Deeper
Keyword ResearchFinding the best terms to target—balances volume, intent, and difficulty for search success., Focus KeywordThe main search term a page is optimized around—central to SEO content strategy and structure., Ranking FactorA signal Google uses to decide where your page appears in search—there are hundreds of them., Keyword DifficultyA score indicating how hard it is to rank for a keyword—based on competition and authority., SEO
