Search Intent
The reason behind a search—informational, navigational, transactional, or commercial investigation.
What is Search Intent?
Why someone makes a search—used to shape content that satisfies user needs.
Dive Deeper
Keyword ResearchFinding the best terms to target—balances volume, intent, and difficulty for search success., Search TermThe exact phrase a user types into the search bar—used to refine keyword targeting and ad copy., Content StrategyValue before the sell—content marketing delivers meaningful stories, insights, and solutions that build trust and drive engagement., Ranking FactorA signal Google uses to decide where your page appears in search—there are hundreds of them., SERP OptimizationTake the top spot—SERP optimization improves how your listings appear on search results to increase click-through and visibility.
