CPM
Cost per thousand impressions—used in media buyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution. to measure how much it costs to reachThe total number of unique people who see your content—used in media planning and performance tracking. 1,000 eyeballs.
What is CPM?
CPM is cost per 1,000 impressions—used to measure adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. reach in display, videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t., and OOH campaignsIntegrated efforts using out-of-home media to create impact, awareness, or cultural moments..
Dive Deeper
Paid Media, AdvertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. Metrics, Media Buying, CPT, CPC
