CPA (Cost Per Action)
A digital adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. metric that tracks spend based on conversions—not impressions or clicks, but actual outcomes.
What is CPA (Cost Per Action)?
CPA is a pricing model where advertisers pay for specific actions—drives performance-based campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging..
Dive Deeper
CPC, CPMCost per thousand impressions—used in media buying to measure how much it costs to reach 1,000 eyeballs., CTR, Performance MarketingStrategy powered by insight—data-driven marketing uses analytics to craft campaigns that hit harder and perform smarter., AffiliateA digital partner that earns commission for driving traffic or sales—performance-based marketing with shared upside.
