Reach
The total number of unique people who see your content—used in media planningStrategically deciding where and when ads should run—drives efficiency, targeting, and impact. and performance tracking.
What is Reach?
Reach is the total number of people exposed to your campaign—used in media buyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution. and reporting.
Dive Deeper
Impressions, AudienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. Size, Brand AwarenessHow familiar your audience is with your brand—essential for top-of-funnel strategy and long-term equity., Campaign ReportingTurns performance into insight—analyzing KPIs post-campaign to inform future strategy., Media PlanningScoping out the who, what, and when—essential for hitting deadlines and aligning teams.
