SEO Specialist
The ranking strategist—SEO specialists fine-tune content, code, and keywords to help brands rise in organic search.
What is an SEO Specialist?
The organic growth architect. SEO specialists optimize every part of the site—from copy to code—to drive visibility and authority in search.
What does an SEO Specialist do?
They audit websites, fix technical issues, research keywords, monitor rankings, and guide content strategy for long-term success.
What does this role look like in a creative agency?
At RIOT, SEO is baked into the brief. Specialists work side by side with strategists and creatives to make sure the best ideas are also the most findable.
Dive Deeper
SEO Specialists are the ranking strategists behind brand visibility. They fine-tune website structure, optimize content, target keywords, and improve technical health to help brands rise in organic search results. In creative and digital agencies, SEO Specialists bridge content, development, and strategy—ensuring that beautiful, on-brand work is also discoverable, competitive, and driving measurable traffic and business growth.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| SEO (Search Engine Optimization) | The foundation of this role—optimizing websites to improve organic search rankings, traffic, and visibility. |
| Technical SEO | SEO Specialists work alongside Technical SEO Analysts to address site speed, crawlability, mobile-friendliness, and indexation. |
| Keyword Research | They identify high-value search terms and build strategies to target them effectively across content and site architecture. |
| SEO Audits | SEO Specialists routinely audit websites to find gaps, errors, and opportunities for search performance improvements. |
| SERP Optimization | Specialists optimize meta descriptions, titles, snippets, and structured data to enhance visibility directly in search results. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Content Strategist | Partners with SEO Specialists to align content planning and writing with organic search goals. |
| Technical SEO Analyst | Works alongside SEO Specialists to diagnose and fix deeper technical issues affecting ranking and indexation. |
| Web Developer | Implements back-end and front-end SEO fixes that require coding updates, schema markup, or site structure changes. |
| Performance Marketing Manager | Aligns organic search initiatives with paid media strategies to maximize brand visibility and conversion opportunities. |
