E-Commerce Strategist
The growth architect—e-commerce strategists craft plans that optimize product visibility, user experience, and conversion rates.
What is an E-Commerce Strategist?
The growth hacker for online retail. E-commerce strategists optimize the customer journey to drive traffic, boost conversions, and keep carts full.
What does an E-Commerce Strategist do?
They optimize product listings, manage A/B tests, refine user flows, and align campaigns with shopping behavior. Every click, every pixel—it’s all intentional.
What does this role look like in a creative agency?
At RIOT, e-comm strategists blend creative and commercial thinking. They partner with design, UX, and media to turn beautiful experiences into serious revenue.
Dive Deeper
E-Commerce Strategists are growth architects—designing the digital infrastructure that drives traffic, engagement, and sales. In agencies that handle performance marketing, UX, CRO, or platform design (like Shopify, WooCommerce, or headless builds), this role aligns strategy, content, and conversion around how people shop online—and how brands scale sustainably.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| E-Commerce Marketing | The foundation of this role—bridging acquisition, content, and UX to maximize online sales. |
| Conversion Funnels | This strategist maps the full customer journey from click to checkout—and optimizes every step. |
| KPIs (Key Performance Indicators) | Success is measured in hard numbers: cart value, bounce rate, retention, ROAS. Tracking matters. |
| Marketing Automation | This role often collaborates on abandoned cart flows, post-purchase messaging, and lifecycle content. |
| A/B Testing | Testing product pages, checkout UX, or content layouts is key to optimizing for conversion. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Performance Marketing Manager | Drives paid traffic to e-commerce experiences—requires alignment on product strategy and landing flows. |
| UX Designer | Partners to ensure the e-comm experience is intuitive, beautiful, and built to convert. |
| SEO Specialist | Supports product visibility through search—this role collaborates to optimize PDPs and collection pages. |
| Copywriter | Crafts high-performing content for product descriptions, banners, and promotional campaigns. |
