Brand Partnership Manager
The relationship builder—brand partnership managers forge strategic collaborations that amplify brand reach and create mutually beneficial campaigns.
What is a Brand Partnership Manager?
The connector with vision. Brand partnership managers identify strategic allies that help both brands grow, evolve, and collide in all the right ways.
What does a Brand Partnership Manager do?
They negotiate co-branded campaigns, integrations, and collaborations that expand reach without diluting identity. Their job is to find the overlap and make it unforgettable.
What does this role look like in a creative agency?
Inside RIOT, they’re always on the hunt for the next cultural collab. Whether it’s a fashion-meets-tech drop or a music x skincare crossover, they align values, audiences, and creative sparks to make something worth watching.
Dive Deeper
Brand Partnership Managers are the relationship builders behind some of the most powerful collaborations in marketing. They identify, negotiate, and nurture partnerships with other brands, creators, platforms, and event organizers—crafting programs that amplify reach, drive engagement, and deliver value for everyone involved. In creative and social agencies, they connect dots between strategy, storytelling, and audience expansion, ensuring every partnership feels authentic, strategic, and culturally relevant.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Brand Activation | Partnerships often culminate in activations—live, digital, or hybrid—that make collaborations tangible for audiences. |
| Influencer Marketing | Many partnerships now involve creators—Brand Partnership Managers often structure influencer collaborations and amplification efforts. |
| Sponsorship Coordinator | While Sponsorship Coordinators handle logistics, Brand Partnership Managers focus on the strategy, negotiation, and alignment behind partnerships. |
| Experiential Marketing | Partnerships often come to life through experiences—pop-ups, co-hosted events, product drops, or campaign launches. |
| KPIs (Key Performance Indicators) | Partnership success is measured against KPIs like brand lift, engagement, co-branded sales, and campaign reach. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Influencer Partnership Manager | Focuses specifically on talent partnerships—Brand Partnership Managers manage broader brand-to-brand relationships as well. |
| Experiential Marketing Manager | Brings partnership activations to life through creative experiences and live events tied to campaign strategies. |
| Marketing Manager | Integrates partnerships into broader brand campaigns and ensures co-marketing efforts align with launch plans. |
| Account Executive | Coordinates with Brand Partnership Managers to ensure partnership expectations are communicated and delivered for client brands. |
