Google Penguin
Aimed at spammy backlinks—Penguin cleaned up link profiles and penalized over-optimizationWhen you try too hard to rank—excessive keywords, backlinks, or exact-match anchor text..
What is Google Penguin?
Penguin penalized link spam—forced SEOs to clean up toxic backlinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content. and improve quality.
Dive Deeper
Backlink ProfileYour site’s backlink fingerprint—how many sites link to you, where from, and how healthy that link ecosystem is., Link Schemes, SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. Penalties, Disavow ToolA Google tool that tells search engines to ignore spammy backlinks—used to clean up your backlink profile., Google Updates
