Clinique: MU Campaign Creative Shot Tests
We’ve been fortunate to collaborate extensively with Clinique, one of the most iconic brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. in the beauty industry. Our ongoing partnership has been driven by a shared visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. of creating bold, innovative campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. that connect deeply with their global audience. From skincare to beauty essentials, Clinique’s legacy of elegance and innovation inspires every project we undertake. At RIOT, we embrace a dynamic and iterative creative process, ensuring that each campaign we develop captures the brand’s ethos while breaking new creative ground.
Pre-production is where the magic starts. At our creative agency, this phase is dedicated to rigorous experimentationData-driven decision-making—A/B testing compares different versions of ads, landing pages, or content to see which one resonates best and drives results. with visual elements, musical compositions, and storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action. techniques. For Clinique, this means testing out diverse shots, colors, and textures to craft a unified aesthetic that reflects their modern yet timeless identity. In previous projects, like the Love Sizzle Reel, we successfully combined Clinique’s imagery with unique compositions and bold kinetic text, creating a visually stunning piece that resonated with audiences worldwide.
The videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. above represents a work-in-progress piece created as part of this process. This proof-of-concept was designed to explore and refine the musical tone, shot selection, and color palettes for an upcoming creative campaign. Every detail in this piece, from the vibrant colors to the carefully chosen music, was crafted with precision to ensure it aligns seamlessly with Clinique’s brand identityThe visual and verbal DNA—brand identity is the combination of design, messaging, and tone that makes a brand instantly recognizable.. It’s about more than visuals; it’s about evoking emotions and building connections with Clinique’s loyal consumersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. while inviting new audiences to engage with the brand.
Our partnership with Clinique has led to exceptional results. For instance, the Moisture Surge campaign achieved an impressive 1.5 million views across platforms, proving the power of blending strategic creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. with cutting-edge storytelling. Projects like these highlight the importance of testing and refining ideas during pre-production, allowing us to experiment with innovative approaches and ensure the final result is impactful and memorable.
What sets our collaboration with Clinique apart is our shared commitment to pushing boundaries. While Clinique redefines beauty standards, we redefine how those standards are communicated through creative storytelling. Whether it’s through bold video concepts, dynamic color gradingThe polish that makes it pop—color correction refines footage to create visual harmony, set tone, and ensure brand consistency on screen., or innovative soundscapes, our goal is to create work that not only enhances Clinique’s campaigns but also elevates their message of confidence and empowerment.
We believe that creativity thrives in the freedom to experiment. These projects are a testament to RIOT’s ability to merge strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. with artistry to produce campaigns that leave a lasting impact. As we continue to collaborate with Clinique, we remain dedicated to delivering work that captures their essence and exceeds expectations. Stay tuned as this conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. evolves into its final form—a campaign that embodies Clinique’s visionThe brand's north star—vision is your long-term purpose, guiding everything from campaigns to company culture. in ways that are fresh, bold, and distinctly their own.
