Clinique: MU Campaign Creative Shot Tests
We’ve been fortunate to collaborate extensively with Clinique, one of the most iconic brandsA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience. in the beauty industry. Our ongoing partnership has been driven by a shared visionA concept is a foundational idea or vision that serves as the starting point for creative projects, strategies, or campaigns. It shapes direction and provides a framework for development, execution, and storytelling. of creating bold, innovative campaignsCampaigns are organized efforts designed to achieve specific goals, such as raising awareness, driving engagement, or generating sales. They combine strategy, creativity, and execution across multiple channels to deliver a cohesive message. that connect deeply with their global audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns.. From skincare to beauty essentials, Clinique’s legacy of elegance and innovationCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression. inspires every project we undertake. At RIOT, we embrace a dynamic and iterative creative process, ensuring that each campaign we develop captures the brand’s ethos while breaking new creative ground.
Pre-production is where the magic starts. At our creative agency, this phase is dedicated to rigorous experimentationA/B testing compares two versions of a webpage, ad, or other marketing asset to determine which performs better. It is based on providing slightly different versions of marketing assets. with visual elements, musical compositions, and storytellingStorytelling is the art of crafting and sharing narratives that engage, inspire, and connect with audiences. It uses characters, emotions, and plotlines to convey messages and ideas in a memorable and impactful way. techniques. For Clinique, this means testing out diverse shots, colors, and textures to craft a unified aesthetic that reflects their modern yet timeless identity. In previous projects, like the Love Sizzle Reel, we successfully combined Clinique’s imagery with unique compositions and bold kinetic text, creating a visually stunning piece that resonated with audiences worldwide.
The videoVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire. above represents a work-in-progress piece created as part of this process. This proof-of-concept was designed to explore and refine the musical tone, shot selection, and color palettes for an upcoming creative campaign. Every detail in this piece, from the vibrant colors to the carefully chosen music, was crafted with precision to ensure it aligns seamlessly with Clinique’s brand identityBrand identity is the collection of visual and emotional elements that define how a brand is perceived. It includes logos, colors, typography, tone of voice, and messaging, all working together to create a cohesive and memorable impression. It’s the soul of your brand, brought to life.. It’s about more than visuals; it’s about evoking emotions and building connections with Clinique’s loyal consumersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. while inviting new audiences to engage with the brandA brand is the unique identity of a business, product, or service, encompassing its values, personality, visual identity, and customer perceptions. It’s how an organization differentiates itself and connects with its audience..
Our partnership with Clinique has led to exceptional results. For instance, the Moisture Surge campaign achieved an impressive 1.5 million views across platforms, proving the power of blending strategic creativityCreativity is the ability to generate new ideas, concepts, or solutions by thinking in unique, innovative, and unconventional ways. It is the foundation of innovation, problem-solving, and artistic expression. with cutting-edge storytelling. Projects like these highlight the importance of testing and refining ideas during pre-production, allowing us to experiment with innovative approaches and ensure the final result is impactful and memorable.
What sets our collaboration with Clinique apart is our shared commitment to pushing boundaries. While Clinique redefines beauty standards, we redefine how those standards are communicated through creative storytelling. Whether it’s through bold video concepts, dynamic color gradingColor correction is the process of adjusting the color and exposure of video footage to achieve a consistent and balanced look., or innovative soundscapes, our goal is to create work that not only enhances Clinique’s campaigns but also elevates their message of confidence and empowerment.
We believe that creativity thrives in the freedom to experiment. These projects are a testament to RIOT’s ability to merge strategyStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. with artistry to produce campaigns that leave a lasting impact. As we continue to collaborate with Clinique, we remain dedicated to delivering work that captures their essence and exceeds expectations. Stay tuned as this conceptAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. evolves into its final form—a campaign that embodies Clinique’s visionVision is the ability to imagine a desired future state and articulate a clear path to achieve it. It serves as a guiding principle for individuals, teams, or organizations, inspiring purpose and driving actions toward long-term success. More in ways that are fresh, bold, and distinctly their own.