Creative Process Archives

Creativity is our drug. This piece explores the full cycle — from inspiration and flow state to burnout, withdrawal, and the rituals we use to stay lit without burning out. At RIOT, we don’t chase the high. We build for it. This is your brain on creativity.

In the fast-paced world of creative studios, efficient production processes are key to success. Discover 10 essential tips to boost your studio’s productivity and creative output, from embracing the power of planning to utilizing cutting-edge tools and technology.

Enhance your video production process with insights from 'How Storyboarding Elevates Your Video Production Process'.

At RIOT, music is the heartbeat of everything we create. It’s the pulse that drives our wildest ideas and keeps us pushing boundaries. We take our cues from the industry’s game-changers—those who’ve ripped up the rule book and redefined what music can be. One name that’s always at the top of our list? Rick Rubin. The mastermind producer whose raw, genre-busting creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. is etched into the soul of RIOT. Rubin’s knack for blending the unexpected and his relentless pursuit of authenticity is what makes him a legend in our book. To celebrate his genius, we’ve embedded a massive 97-hour playlist by GLV Records, showcasing the depth and breadth of his work. Smash that shuffle button, crank up the volume, and let Rubin’s magic be the soundtrack to your day. Trust us, it’s the creative kickstart you didn’t know you needed. That’s not art. That’s commerce. Rick Rubin’s career spans over four decades, breaking boundaries and redefining sound. From co-founding Def Jam Recordings with Russell Simmons to shaping the sound of rock, hip-hop, metal, and beyond, Rubin’s influence is legendary, transcending pure music […]

RIOT’s collaboration with Clinique explores bold and innovative campaigns through rigorous pre-production experimentation. Discover how our creative process brought campaigns like Moisture Surge and Love Sizzle Reel to life, achieving exceptional results.