#Music Industry Inspired: Rick Rubin
At RIOT, music is the heartbeat of everything we create. It’s the pulse that drives our wildest ideas and keeps us pushing boundaries. We take our cues from the industry’s game-changers—those who’ve ripped up the rule book and redefined what music can be. One name that’s always at the top of our list? Rick Rubin. The mastermind producer whose raw, genre-busting creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. is etched into the soul of RIOT.
Rubin’s knack for blending the unexpected and his relentless pursuit of authenticity is what makes him a legend in our book. To celebrate his genius, we’ve embedded a massive 97-hour playlist by GLV Records, showcasing the depth and breadth of his work. Smash that shuffle button, crank up the volume, and let Rubin’s magic be the soundtrack to your day. Trust us, it’s the creative kickstart you didn’t know you needed.
That’s not art. That’s commerce.
Rick Rubin’s career spans over four decades, breaking boundaries and redefining sound. From co-founding Def Jam Recordings with Russell Simmons to shaping the sound of rock, hip-hop, metal, and beyond, Rubin’s influence is legendary, transcending pure music production.
“I don’t really know anything about music. It’s more a way of looking at the world, and wanting it to be the best it could possibly be.” – Rick Rubin
He’s the genius behind iconic albums from artists like the Beastie Boys, Johnny Cash, Red Hot Chili Peppers, Slayer, and Kanye West, showcasing his uncanny ability to tap into music’s emotional and spiritual essence.
Rick Rubin inspired quote: You Didn’t Come This Far To Only Come This Far.
Rubin describes his success as largely unintentional, beginning his journey out of passion rather than a pursuit of fame. Initially, he thoughtThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. music would be a hobby alongside a regular job. This passion-driven approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. led him to define his own path in music and live in the creative world.
“So many movies you go to are just not good. It’s because they’re not being made by a person that cares about it. They’re made by people who are trying to make something that they think someone else is going to like. And that’s not how artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences. works. That’s something else. That’s not art. That’s commerce.” – Rick Rubin
Rick Rubin hits the nail on the head: true art isn’t about pandering to trends or trying to please the masses. It’s about raw expression, authenticity, and creating something that resonates with your soul, regardless of the mainstream. Rubin’s quote reminds us that art, at its core, is a reflection of passion, not profit. When creativity becomes a numbers game, it loses its essence. It’s no longer about the message or the impact; it’s about sales figures and market trendsWhat's shaping the now—industry trends spotlight emerging tools, behaviors, and shifts that keep brands future-ready..
Rick Rubin produced Red Hot Chili Peppers – Blood Sugar Sex Magik. Our creative director listened to this album daily on his two-mile walk to school, finding endless inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. in its raw, genre-defying sound.
Rubin’s disdain for commercial-driven art resonates deeply with us. We’re not here to make things just because they might be a hit or because it’s what everyone else is doing. We’re here to shake things up, to create the unexpected, and to stay true to our visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging., no matter how wild or unconventional. Rubin’s career is a shining example of what happens when you prioritize creativity over commerciality. His genre-defying work has redefined music not because it was calculated for success, but because it was honest, fearless, and unapologetically real. In a world where commerce often masquerades as art, Rubin’s ethos serves as a compass for staying true to the creative spirit. It’s a reminder that the most groundbreaking and influential work doesn’t come from a focus group; it comes from the gut. It comes from the heart.
According to his Wikipedia page, Rubin has production credits from way back in 1981 with his own band The Pricks. Since then he has continued to push the boundaries of all genres with production credits for monster albums and artists.
To get a deeper glimpse into the mind of this musical alchemist, we highly recommend tuning into his appearance on Joe Rogan’s podcast (embedded below). In this multi-hour episode, Rubin dives deep into his creative process, philosophy on life, and how he’s stayed true to his art amidst the ever-changing landscape of the music industry. It’s a masterclass in creativity and authenticity, straight from one of the most influential producers of our time. This is a conversation you won’t want to miss—raw, unfiltered, and packed with insights that are as timeless as Rubin’s legendary discography.
Authenticity & The Artist’s Vision
A cornerstone of Rick Rubin’s creative philosophy is his unwavering commitment to authenticity. He believes in empowering artists to express their true selves and often serves more as a mentor than a traditional music producer.
“The audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. comes last. I’m not making for them. I’m making it for me. And, it turns out that when you make something truly for yourself you’re doing the best thing you possibly can for the audience.” – Rick Rubin
Anthony Kiedis of Red Hot Chili Peppers once described Rick Rubin as a “guru,” a term that captures Rubin’s profound influence over the band’s creative process. Rubin’s involvementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. was instrumental in shaping the band’s sound, particularly during the creation of Blood Sugar Sex Magik. Recorded in a haunted mansion in the Hollywood Hills, Rubin encouraged the band to embrace the space’s eerie vibe, which led to an atmosphere of creativity and raw expression. This unconventional recording environment, paired with Rubin’s minimalist approach, allowed the Chili Peppers to craft one of their most iconic albums, blending funk, rock, and introspective lyrics in a way they had never done before.
Kiedis recalls how Rubin’s presence was calming yet provocatively insightful. Rubin would often sit quietly in the room, not saying much, but his silence spoke volumes. He had a knack for sensing when a song wasn’t reaching its full potential and would gently steer the band towards a more authentic sound. “Rick’s approach is very much about ‘less is more’,” Kiedis said in interviews. “He strips away all the layers that don’t belong and helps us find the core of what we’re trying to express.” This guru-like presence and the trust he fostered were crucial in shaping Blood Sugar Sex Magik, transforming it into a timeless record.
A perfect example of Rubin’s influence is the creation of “Under the Bridge.” Initially, Anthony Kiedis didn’t think the song fit the band’s style—it was more of a personal poem he’d written during a period of intense loneliness and feelings of alienation. Kiedis had been battling his demons, struggling with heroin addiction, and finding himself sober while his bandmates still indulged. This gap left him feeling isolated, and the song poured out of him as a reflection of his solitude and the haunting grip of addiction.
Rick Rubin, always the vibe master, sensed that Blood Sugar Sex Magik needed something deeper, something that peeled back the layers and showed raw emotion. He asked Kiedis if he had anything else up his sleeve, anything that hadn’t been shared yet. Kiedis hesitated—“Under the Bridge” was personal, vulnerable, and not the usual Chili Peppers vibe. But Rubin insisted, pushing him to sing the poem out loud. The moment Kiedis did, Rubin knew. He could feel the song’s power and potential to connect on a deeper level. Rubin convinced Kiedis to present it to the rest of the band, and it wasn’t long before they realized this was more than just a poem—it was a song that needed to be heard.
The lyrics of “Under the Bridge” evoke the struggle of addiction, capturing moments when Kiedis wandered the streets of Los Angeles, feeling disconnected from everything except the city itself. The vivid imagery of shooting up under a bridge paints a stark picture of despair but also finds a strange comfort in the isolation. It’s a song about loneliness, searching for connection, and the complicated relationship with addiction that many understand, making it one of the Chili Peppers’ most relatable and timeless tracks.
Rick Rubin’s intuition to bring “Under the Bridge” to life wasn’t just about filling an album slot; it was about revealing the band’s soul. His ability to recognize the potential in Kiedis’s raw emotion and turn a private moment into a universal anthem highlights Rubin’s unique gift. He’s not just a producer; he’s a creative alchemist who helps artists dig deep and find their most authentic voice. This story exemplifies Rubin’s role not just as a producer but as a visionaryAhead of the curve—visionaries are bold thinkers who see what’s next and shape the future of industries and ideas. who pushes artists to tap into their most authentic selves.
Years later, Rubin’s guidance would again prove invaluable during the making of Californication, where his ability to push the band members to dig deeper into their personal experiences resulted in a more mature, introspective sound. Rubin’s belief in authenticity and emotional honesty helped the band explore new lyrical themes and musical textures, cementing their place in rock history.
Rick Rubin’s influence on Kanye West’s Yeezus is a masterclass in minimalism and the power of stripping things back to their raw core. When Kanye brought Rubin into the project, the album was just weeks away from its deadline, with most of the tracks still in a rough, unfinished state. West played Rubin three hours of material that felt more like a collection of ideas than a cohesive album. Rubin’s immediate instinct was to pare everything down. His mantra? Less is more.
Rick Rubin took tracks that were layered with lush instrumentation and complex arrangements and turned them into something stark and visceral. He urged Kanye to remove elements that weren’t absolutely necessary, leading to a sound that was aggressive, primal, and unlike anything Kanye had done before. One clear example is the transformation of the song “Bound 2,” which Rubin helped reshape by cutting out R&B influences and leaving a raw, pulsating beat that carried a punk edge—a signature Rubin touch   .
Rick Rubin’s minimalist philosophy challenged Kanye to think differently. Instead of building up, they focused on what could be taken away, resulting in a sound that was both jarring and groundbreaking. It’s this ability to create space, to let the silence speak as loudly as the noise, that makes Rubin’s production style so revolutionary. Kanye himself likened Rubin’s process to scoring “40 points in the fourth quarter,” completing the lyrics and vocals for five tracks just hours before a flight to Milan.
The influence of Rick Rubin on Yeezus is undeniable. He helped Kanye break away from his more polished past work, embracing a raw, almost industrial sound that pushed boundaries and defied expectations. This collaboration didn’t just produce an album; it set a new standard for what hip-hop could be, reminding us that sometimes, the most powerful statements come from what you choose to leave out.
Rick Rubin believes in the power of minimalism, in removing anything that doesn’t serve the song’s core. This approach creates space for artists to uncover their authentic voice. His role is more of a spiritual guide than a hands-on producer, fostering an environment where artists can delve deep into their creative process.
Rick Rubin’s influence goes beyond technical advice. He changes the way artists see their own work. Trent Reznor of Nine Inch Nails described how Rubin’s presence made him think about his music differently, challenging him to dig deeper into his emotional and creative reserves. Johnny Cash’s American Recordings is another testament to Rubin’s ability to strip back everything to the artist’s essence, revealing the raw, vulnerable power of Cash’s voice and storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action..
When Johnny Cash, under Rubin’s guidance, covered Nine Inch Nails’ song “Hurt,” Reznor was initially shocked. Hearing Cash’s interpretation felt, as he described, “like someone kissing your girlfriend—it felt invasive.” It was a surreal experience for Reznor to hear his deeply personal lyrics transformed by Cash’s voice, which carried decades of lived experience and pain. This unexpected reinterpretation made Reznor realize the profound impact and emotional depth that music can convey when stripped down to its essence. “It really made me think about how powerful music is as a medium and art form,” Reznor later reflected, appreciating how Cash and Rubin had found new layers of meaning in his song.
The essence of Rick Rubin’s magic is his ability to make artists feel understood and respected. By focusing on the artist’s visionThe brand's north star—vision is your long-term purpose, guiding everything from campaigns to company culture. and emotional truth, Rubin brings out performances that are not just heard but felt. His production doesn’t just capture a song—it captures a moment, a feeling, a truth.
We absolutely love Rick Rubin’s creative approach and pride ourselves on our collective sense of child-like wonder—a perspectiveThe brand's north star—vision is your long-term purpose, guiding everything from campaigns to company culture. invaluable in crafting compelling campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. for brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. and artists around the world. Our ongoing collaboration with LA Galaxy has always been about pushing boundaries of creativity and authenticity. Once we’re granted full creative freedom, we are able to dive deep into the realms of space, interstellar travel, alien worlds, and beyond. It’s a testament to our philosophy: to make art, not just content.
At RIOT, we strive to create the unique, breaking the mold with every project. Each endeavor is an opportunity to craft something beautiful and groundbreaking. We’re inspired by Rick Rubin’s ethos to keep the process pure and the art authentic. Just like Rubin, we believe the best art comes when you stay true to yourself and your vision, creating not for others, but from the soul.
Creating With Intention
Rick Rubin’s work isn’t just about producing records; it’s about cultivating an environment where authenticity can flourish. For Rubin, the true power of music lies in its ability to forge deep emotional connections, which means the artist’s personal well-being and intention are paramount. This belief is evident in his diverse body of work, from the raw power of Slayer’s Reign in Blood to the soulful, stripped-back sound of Adele’s 21.
Rubin often speaks about the importance of living artfully. He believes that the quality of an artist’s life directly impacts their creative output. It’s not just about making music; it’s about creating a space where artists can express their true selves. This philosophy came through clearly when Rick Rubin worked with Adele on 21. Adele has credited Rick Rubin with teaching her about “quality control” and how to fine-tune her craft. She mentioned feeling incredibly calm while recording with him in Malibu, noting how his presence brought a sense of wisdom and tranquility that allowed her to connect deeply with her music.
In various conversations, Rick Rubin stresses the importance of emotional connection in music, emphasizing that the true power of music lies in its ability to evoke deep feelings. He advocates for living artfully and with intention, believing that the quality of one’s life influences creative output. Rubin also emphasizes the role of self-care, using the metaphor of putting on one’s oxygen mask first, to underscore the importance of personal well-being in the creative process.
“If we’re making art, it’s almost like a diary entry. So can I be concerned that someone else might not like my diary entry? It doesn’t make sense.” – Rick Rubin
This diary-entry approach to music is a cornerstone of Rick Rubin’s philosophy. He guides artists to prioritize their own emotions and instincts over commercial expectations or trends. When working with Slayer on Reign in Blood, Rick Rubin pushed the band to embrace a raw, unfiltered sound, resulting in one of the most iconic thrash metal albums ever produced. Slayer’s guitarist, Kerry King, once remarked that Rubin’s input was crucial in refining their sound, making it harder and more intense, yet still focused and clear.
Rick Rubin’s legacy is built on his ability to recognize and foster authenticity. Whether it’s helping a metal band reach new levels of intensity, guiding a pop superstar to find her soulful core, or pushing a hip-hop artist to redefine his sound, Rick Rubin’s influence is a testament to the power of creating with intention. His work proves that when you live and create artfully, with a focus on emotional truth, the result is music that resonates deeply and endures through time.
“Creativity is not something that can be manufactured; it’s about being in touch with who you are and expressing that honestly.” – Rick Rubin
Rick Rubin advises artists to rely on intuition rather than solely on predictive tools, as true creativity often comes from unexpected, intuitive choices that machines cannot replicate. He describes his role as an “invisible coach,” helping artists discover their true selves and guiding them to express that authenticity in their work. Rubin’s dedication to simplicity and focus teaches us that sometimes less is more. In our creative projects, whether it’s brandingMore than a logo—branding is the full experience of a company, shaping visuals, messaging, and emotional connections with consumers., content creationThe lifeblood of modern marketing—content creation brings ideas to life through video, copy, design, and more to connect and convert., or designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., we strive to apply this principle by emphasizing clarity and purpose. We cut through the noise and deliver powerful messages through our creations.
Crafting Deep Connections
Rick Rubin is more than just a producer; he’s a creative maven, transforming the raw elements of an artist’s vision into something profoundly impactful. Rubin’s mastery lies in his deep understanding of the psychological and emotional dimensions of music and creativity. He believes that the essence of great music is its ability to evoke universal emotions, bridging gaps and creating connections that go beyond the surface level. His approach fosters not just songs but experiences, forging deep, lasting relationships with listeners. Rubin believes that the best music connects with people on a profound level that lingers long after the song ends. He says, “The best music touches people, changes the way they feel, makes them think differently. It’s an emotional connection. That’s where the magic happens”.
Rick Rubin’s philosophy is centered on the importance of emotional authenticity. He often emphasizes that the most powerful art comes from tapping into genuine feelings and shared human experiences. As Rubin puts it, “Everything I do, whether it’s producing or signing an artist, always starts with the songs. When I’m listening, I’m looking for a balance that you could see in anything”. His focus is on stripping away the non-essential, leaving only what truly resonates on an emotional level.
“The best music touches people, changes the way they feel, makes them think differently. It’s an emotional connection. That’s where the magic happens” – Rick Rubin
Pharrell Williams, in his conversation with Rick Rubin for GQ, highlighted how Rubin’s approach helped him explore new creative directions. He noted that Rubin has a unique ability to guide artists towards discovering previously untapped potential, encouraging them to break free from their usual confines and embrace experimentationData-driven decision-making—A/B testing compares different versions of ads, landing pages, or content to see which one resonates best and drives results.. “Rick has the ability to sense what’s missing,” Pharrell said, “and he creates a space where artists feel comfortable pushing their boundaries”.
In his conversations about creativity, Rick Rubin stresses the importance of emotional authenticity and the willingness to embrace vulnerability. He argues that true art requires honesty and the courage to explore uncomfortable feelings. “Creativity is about letting go and allowing the process to unfold naturally,” Rubin mentions in his talks. He likens creativity to a river, suggesting that the best results come when you stop trying to control it and instead let it flow freely. He also emphasizes the importance of creating space—for both silence and contemplation. In the videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. below, he talks about the value of solitude and quietness as crucial elements of the creative process. He believes that silence allows artists to hear their inner voices more clearly and to connect with their most authentic selves.
“When there’s nothing, the something that comes out has more impact. It’s like the black between the stars that makes the stars shine brighter.” – Rick Rubin
Experimentation and risk-taking are also central to Rick Rubin’s philosophy. He encourages artists to venture beyond their comfort zones and try new things, even at the risk of failure. “Some of the best ideas come from the most unexpected places,” Rubin states. He urges creatives to be fearless and to embrace the unknown, viewing failures as part of the journey rather than setbacks. This mindset not only leads to innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. but also keeps the creative process exciting and alive  .
At RIOT, we draw heavily from Rick Rubin’s philosophy. Our approach to creativity mirrors his belief in the power of emotional connection and the importance of authenticity. Like Rubin, we aim to craft experiences that resonate on a deeper level, that provoke thought and evoke strong feelings. We believe that great art isn’t just seen or heard; it’s felt. Our goal is to create work that doesn’t just catch the eye but captures the heart, building lasting connections with our audience.
The Legacy of Rick Rubin
Rick Rubin’s legacy is a tapestry woven from threads of innovation, authenticity, and an unwavering love for art. His influence continues to ripple through the music industry, inspiring not just artists and producers but everyone who interacts with his work. Rubin’s philosophy encourages us all to explore new horizons and stay true to our vision, no matter how unconventional or challenging that path may be. At RIOT, we celebrate Rubin’s monumental contributions to music and draw from his guiding principles in our own creative endeavors.
“My job is to help artists find their voice, I listen deeply, and my role is to get them to listen to themselves just as deeply.” – Rick Rubin
In his interview with Zane Lowe, Rick Rubin shared insights that encapsulate his approach to creativity and life. He spoke about the importance of listening without judgment and being present in the moment. “My job is to help artists find their voice,” Rubin explained. “I listen deeply, and my role is to get them to listen to themselves just as deeply.” This focus on introspection and authenticity is a cornerstone of Rick Rubin’s success and a vital lesson for all creatives. Rick Rubin’s insights remind us that authenticity, simplicity, and emotional connection are the heartbeats of meaningful creation. He encourages us to follow our passions, stay true to our personal integrity, and embrace spontaneity. As Rubin says, “Creativity is not something that can be manufactured; it’s about being in touch with who you are and expressing that honestly.” This approach fosters an environment where innovation thrives, and true artistry is born.
“The best work comes from those who are willing to explore the unknown and not be afraid to fail.” – Rick Rubin
A key part of Rick Rubin’s legacy is his belief in the value of unique expression and the courage to experiment. He underscores the importance of adaptability, openness, and a willingness to take risks. During his conversation with Lowe, Rubin mentioned, “The best work comes from those who are willing to explore the unknown and not be afraid to fail.” This mindset not only leads to groundbreaking work but also fuels a sense of adventure and joy in the creative process. At RIOT, we strive to embody these principles in everything we do. Rick Rubin’s teachings are a powerful reminder that the pursuit of creativity is not just about the end product but about the journey itself. It’s about living with awareness, intention, and a commitment to pushing the boundaries of what’s possible. We aim to leave our mark on the world, not just through our creations but through the connections we build and the impact we have.
As Rick Rubin has shaped the sound of generations, we at RIOT are creating a legacy of our own—one that resonates deeply with brands and artists, inspiring them to think differently, to create fearlessly, and to make work that not only captures attention but also hearts and minds. Because at the end of the day, just like Rick Rubin, we believe that the true measure of success lies not in the numbers but in the lasting impressions we leave on the world.
