Performance Marketing Manager
Numbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue.
What is a Performance Marketing Manager?
The metric-minded growth driver. Performance marketers run paid campaigns with one goal in mind: measurable results.
What does a Performance Marketing Manager do?
They manage budgets, optimize ads, and analyze data across platforms like Google, Meta, TikTok, and beyond—driving conversions, not just impressions.
What does this role look like in a creative agency?
At RIOT, performance isn’t a buzzword—it’s the bottom line. These managers connect creative ideas to business outcomes with precision and speed.
Dive Deeper
Performance Marketing Managers are the growth drivers behind paid campaigns. They design, launch, optimize, and analyze advertising strategies across platforms like search, social, programmatic, and affiliate channels. In creative and digital agencies, they connect media planning, creative execution, and analytics—ensuring every campaign is not just beautiful, but data-backed, targeted, and conversion-optimized to deliver real revenue results.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Paid Media Campaigns | Performance marketers build and manage paid media strategies designed to drive awareness, engagement, and conversions. |
| Retargeting Campaigns | They design retargeting flows that re-engage users who previously interacted with a brand—pushing them closer to conversion. |
| Programmatic Media Buying | Performance marketers often leverage automated, data-driven buying strategies to maximize ROI and minimize waste. |
| KPIs (Key Performance Indicators) | Every performance campaign is tied to KPIs like CTR, CPA, ROAS, and customer lifetime value—constantly tracked and optimized. |
| Conversion Funnels | Performance marketers map and optimize user journeys across digital touchpoints to increase conversion rates and customer acquisition. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Media Planner | Designs the initial paid media blueprint—Performance Marketing Managers optimize it in real time based on results. |
| Media Buyer | Executes media buys and secures placements—Performance Managers monitor and optimize campaign spend and performance. |
| Digital Strategist | Aligns paid strategies with overall brand objectives, organic efforts, and broader digital roadmaps. |
| Affiliate Marketing Manager | Manages additional partner-based acquisition strategies that complement paid performance efforts. |
