Performance Marketing Manager
Numbers-driven growth—this role leads paid, data-backed campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. designed to drive measurable conversions and revenue.
What is a Performance Marketing Manager?
The metric-minded growthNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making. driver. Performance marketers run paid campaigns with one goal in mind: measurable results.
What does a Performance Marketing Manager do?
They manage budgets, optimize adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., and analyze data across platforms like Google, Meta, TikTok, and beyond—driving conversions, not just impressions.
What does this role look like in a creative agency?
At RIOT, performance isn’t a buzzword—it’s the bottom line. These managers connect creative ideas to business outcomes with precision and speed.
Dive Deeper
Performance MarketingStrategy powered by insight—data-driven marketing uses analytics to craft campaigns that hit harder and perform smarter. Managers are the growth drivers behind paid campaigns. They designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., launch, optimize, and analyze advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. strategies across platforms like search, social, programmatic, and affiliateA digital partner that earns commission for driving traffic or sales—performance-based marketing with shared upside. channels. In creative and digital agenciesModern creative firms built for the web—delivering strategy, design, content, and code for digital-first brands., they connect media planningStrategically deciding where and when ads should run—drives efficiency, targeting, and impact., creative execution, and analytics—ensuring every campaign is not just beautiful, but data-backed, targeted, and conversion-optimized to deliver real revenue results.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Paid Media Campaigns | Performance marketers build and manage paid media strategies designed to drive awareness, engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., and conversions. |
| Retargeting Campaigns | They design retargeting flows that re-engage users who previously interacted with a brand—pushing them closer to conversion. |
| Programmatic Media Buying | Performance marketers often leverage automated, data-driven buying strategies to maximize ROI and minimize waste. |
| KPIs (Key Performance Indicators) | Every performance campaign is tied to KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives. like CTR, CPA, ROAS, and customerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with. lifetime value—constantly tracked and optimized. |
| Conversion Funnels | Performance marketers map and optimize user journeys across digital touchpoints to increase conversion rates and customer acquisition. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Media PlannerThe placement strategist—media planners determine where, when, and how your ads will make the biggest impact. | Designs the initial paid media blueprint—Performance Marketing Managers optimize it in real time based on results. |
| Media BuyerThe dealmaker behind the screen—media buyers negotiate, purchase, and place ads across channels to maximize reach and return. | Executes media buys and secures placements—Performance Managers monitor and optimize campaign spend and performance. |
| Digital StrategistThe visionary of the digital realm—digital strategists craft campaigns and roadmaps that align brand goals with audience behavior. | Aligns paid strategies with overall brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. objectives, organic efforts, and broader digital roadmaps. |
| Affiliate Marketing ManagerThe partnership powerhouse—affiliate marketing managers drive revenue by building relationships with influencers and publishers to expand brand reach. | Manages additional partner-based acquisition strategies that complement paid performance efforts. |
