Moderat – Reminder: A Sonic and Visual Odyssey
There are songs that catch your attention, and then there are songs that capture your soul. For me, Moderat’s “Reminder” was the latter. It was love at first listen—it was obsession. I played it once, then again, and soon it became the soundtrack to an impromptu escape. I left the bustling chaos of Downtown LA, searching for cool coastal roads to drive on. The iconic Highway 1 didn’t disappoint, leading me through Malibu, Ventura, and winding mountain passes back to the city. And through it all, “Reminder” was on repeat, weaving itself into every curve of the road and every breath of ocean air.
The track is a masterpiece—hypnotic, immersive, and emotionally charged. It refuses to grow old, even after the 1,000th listen. Its electronic pulse feels alive, its layers revealing new depths with each play. Moderat’s ability to blend ethereal melodies with a driving rhythm is nothing short of artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences., and “Reminder” is the perfect showcase of their genius.
A Video That Elevates the Song
As if the song weren’t enough, the videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. for “Reminder” elevates it into another dimension. Imagine a world of sleek, black-and-white video game-style animation—a dystopian reality where every frame tells a story. Directed with precision and care, the narrative follows a rebellious teenager trapped in a bleak, desaturated landscape. He toils in a crystal mine, offering his sparkling harvest to a tribal deity who resides in a shrine guarded by sentinels with glowing green masks. All the while, this shrine is under relentless attack by an army of drones. It’s haunting, it’s mesmerizing, and it asks you to imagine yourself in this world.
The Creative Vision Behind “Reminder”
Moderat has always had a knack for pairing their music with stunning visuals, and “Reminder” is no exception. This ambitious project was brought to life by PFADFINDEREI, Moderat’s long-time creative partnerThe reason we do what we do—the client is the partner, the collaborator, and the audience we’re here to impress and grow with., alongside SEHSUCHT Berlin. Using gaming aestheticsFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts. and production tools, the video feels like stepping into a fully immersive, politically charged narrative. It’s an experience, an exploration of rebellion, control, and the human spirit’s refusal to be crushed by its oppressors.
Mate Steinforth, working with the SEHSUCHT Berlin team, crafted a visually arresting story that lingers long after the screen fades to black. The stark black-and-white paletteThe visual voice—color schemes define the mood, style, and identity of a brand, anchoring everything from design to motion. is both minimalist and powerful, drawing your focus to every detail in the dystopian world. From the glowing green masks to the relentless swarm of drones, every element is designed to captivate and provoke.
The Unstoppable Force of Moderat
Moderat are a creative force. With “Reminder,” they’ve managed to create a piece of art that transcends the boundaries of music and video. This track resonates in your soul, transforming the mundane into something extraordinary.
If you haven’t experienced “Reminder” yet, do yourself a favor. Listen to it, watch the video, and let it take you somewhere else. Let it remind you of the power of music, the importance of visual storytellingMore info about Visual Storytelling Dive deeper, and the undeniable talent of Moderat and their collaborators.
Video Credits:
- Produced by: SEHSUCHT Berlin in cooperation with PFADFINDEREI
- Written and Directed by: Mate Steinforth
- Initial ConceptThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging., Co-Art Direction, and Graphics by: PFADFINDEREI
- SFX by: Volker Pannes / Shakeup
