Branded Content Archives

CRAFTING DISTINCTIVE BRAND IDENTITIES

Where innovation meets legacy.
At RIOT, our creative agency is at the forefront of brand creation and transformation, making us one of the most sought after branding agencies around. Our expertise spans creating new brands and revitalizing established ones, ensuring each identity we craft is both distinctive and memorable.

OUR BRAND IDENTITY EXPERTISE

  • Innovative Brand Creation: From conceptualization to launch, we build brands that stand the test of time. A prime example is AltSounds.TV, a brand we created 20 years ago that remains influential.
  • Strategic Rebranding: We specialize in rebranding efforts that breathe new life into established brands. Notably, we guided the Washington Commanders through their rebranding journey from the Washington Redskins, crafting a new identity that resonated with fans and stakeholders alike.
  • Cross-Sector Mastery: Our portfolio spans various industries, showcasing our ability to adapt and innovate across different market landscapes.
  • Memorable Identities: We believe in creating brands that not only stand out but also connect deeply with their target audiences, leaving a lasting impact.
At RIOT, we understand the intricacies of branding and the importance of a strong brand identity. Let us help you create or reinvent your brand to achieve its fullest potential.
Washington Commanders: The Brand Evolution

Explore the brand evolution of the Washington Commanders, from the Redskins to their current identity.

Read More
Washington Commanders: Official Rebrand Film

Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.

Read More
Vegas On: Creative Direction & Visual Identity

With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.

Read More
Clinique: Love Sizzle Reel

Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations

Read More
Wardrobe: App Intro

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

Read More
Lexus & WSJ: Leadership Session w/ Dylan Marron

Giving a masterclass on empathy, podcaster Dylan Marron in collaboration with Lexus and WSJ Custom Content sat in front of the RIOT cameras in NYC during the pandemic. Dylan’s “Conversations with People Who Hate Me” podcast and social experiment features his conversations with people who have written negative comments to him online in the past. The experience from the shows and the conversations that followed gave Dylan a bank of knowledge on vulnerability, difficult conversations, and empathy. We shot, edited, and produced this long-form instructional class that dives into deep philosophical layers surrounding negative human interactions and delivers a light and positive visual experience for the viewer. The story is broken down into chapters with a mixture of “to camera” discussion, motion graphics, quirky custom hand-drawn animations and a multitude of b-roll that was shot in different locations throughout. Our leadership session is one of the rare longer-form pieces of content in the RIOT catalog and we’re super proud of this creation. We’re excited about future collaborations where we get to test ourselves in the longer form visual content space further. Close

Read More
Wall Street Journal: B2C Sizzle Reel

Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

Read More
Coach – Collaborations Sizzle

Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

Read More
Back to Top